Digital Marketing Manager

About the Role

Key Responsibilities

• Work with the Director of Marketing and Communications to execute a year-round marketing strategy aiming to ensure brand consistency and mission alignment.
• Facilitate greater brand recognition, reception, and loyalty.
• Generate higher application and yield numbers.
• Strengthen community engagement and positioning.
• Support fundraising and donor stewardship.
• Create copy and content as needed to execute timely and evergreen marketing campaigns across Bellarmine's target audiences in Admissions, Alumni Relations, and Fundraising.
• Collaborate with internal stakeholders in Admissions, Athletics, Student Life, Campus Ministry, DEIB, and other departments to ensure external communications are consistent and unified.
• Create, update, and manage website content proactively and as needed.
• Ideate, create, and share static, video, and written content for social media and communication platforms (Facebook, Instagram, LinkedIn, WhatsApp, Slack).
• Write strategic, compelling email copy based on audience, urgency, and objectives.
• Create, launch, and monitor performance of digital advertisements.
• Coordinate cross-departmentally to gather resources including photos, videos, testimonials, and interviews.
• Staff 4-6 events per year as a representative of the Advancement Office (such as the Golden Bell Auction, BellsGive, BMG Fashion Show, and community events).

Requirements

• At least 7 years of relevant work experience.
• Bachelor's Degree from an accredited college/university, preferably in marketing, education, business, or related area.
• Excellent written and verbal communication skills, including the ability to translate facts and data into compelling, concise copy.
• Creative approach to problem solving and ability to identify and address opportunities early.
• Strong time and project management skills; self-directed with ability to work independently and complete projects with minimal supervision.
• Ability to prioritize and complete multiple tasks/assignments/projects within established time frames.
• Reliable and responsive team-player mindset with commitment to timely communication and collaboration.
• Familiarity with SEO, social media strategy, email marketing, and creative digital content development.

Nice to Have

• Basic graphic design skills and familiarity with Canva.
• Basic photography skills for social media activity.
• Familiarity with website management and email automation platforms.

Qualifications

• Bachelor's Degree from an accredited college/university.

Benefits & Perks

• Position is eligible for benefits.
• Starting salary range from $110,000 to $125,000 annually for an exceptional candidate.