Digital Marketing Manager

Sherman Bridge Lending

Irving, TX

Full Time

Senior

75k-101k

18 days ago

Job Description

About the Role

We're looking for a strategic and data-driven Digital Marketing Manager to join our growing team at Sherman Bridge Lending. In this role, you'll partner closely with our VP of Marketing to design and execute integrated campaigns across multiple digital channels. You'll play a key role in driving awareness, engagement, and measurable business growth through smart, creative, and optimized digital strategies. Our company, New Western, has been named a Glassdoor Best Place to Work three years in a row (2023, 2024, 2025). We are a leading real estate investment marketplace specializing in sourcing distressed residential properties for investors. Operating in nearly 50 markets across 20 states, we revitalize neighborhoods, create affordable housing options, and address the housing supply crisis. Join us to make a meaningful impact on the real estate market while contributing to a collaborative, mission-driven team.

Key Responsibilities

Develop and manage multi-channel digital strategies aligned with company goals.
Lead execution across paid media, SEO/organic, email, web, and emerging digital platforms.
Build and optimize customer nurture email programs to improve engagement, retention, and conversion.
Run A/B testing and conversion rate optimization initiatives to maximize performance.
Analyze campaign data, provide actionable insights, and present recommendations to leadership.
Ensure brand voice and customer experience consistency across all digital initiatives.
Collaborate with internal teams and external vendors to launch campaigns on time and within budget.
Stay up to date on digital marketing trends and bring forward innovative growth ideas.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.
5+ years of digital marketing experience in a multi-channel environment.
Proven track record managing paid media, SEO, email marketing, and web campaigns.
Hands-on experience designing and running customer nurture email campaigns.
Strong analytical skills with experience using tools like Google Analytics, GA4, Looker, or Tableau.
Proficiency with A/B testing, optimization, and marketing automation platforms.
Ability to balance strategy and execution in a fast-paced environment.
Strong communication and collaboration skills.

Nice to Have

Experience with marketing automation platforms.
Knowledge of emerging digital platforms.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.

Benefits & Perks

Competitive Salary
Unlimited PTO
Comprehensive Benefits including medical, dental, vision, and disability
401(k) with Employer Match
The chance to work on strategic, visible projects with real impact
A collaborative team that values innovation, ownership, and professional growth

Working at Sherman Bridge Lending

We are a collaborative, mission-driven team that values innovation, ownership, and professional growth. Our environment encourages staying current with digital marketing trends and bringing innovative ideas forward.

Apply Now