Digital Marketing Manager

About the Role

Key Responsibilities

• Devise and deliver specific, actionable plans for improving MAXXProperties.com performance.
• Prioritize initiatives and maintain a product development calendar.
• Work alongside outside agencies to create digital products with an optimal end-user experience and focus on attracting prospective residents and converting leads.
• Provide support and coordination for content changes on all digital assets.
• Coordinate or make web content updates as needed.
• Create and implement SEO, SEM, and social media strategies with direct accountability for KPI growth.
• Own the email marketing product development plan and manage the creation and execution of email campaigns.
• Manage the prioritization, budgeting, planning, tracking, and execution of digital marketing projects to ensure timely and within-budget delivery.
• Work with existing Internet Listing Services (ILS) and identify new ILS to improve lead generation.
• Assist in oversight of a third-party contact center.
• Identify and implement new tools and improvements to increase field marketing efficiency.
• Assist in data collection and reporting against monthly KPIs.
• Perform ongoing performance reporting of marketing initiatives.
• Conduct strategic site visits across the country.
• Diagnose and resolve marketing issues at challenged properties.
• Support new property marketing transitions.
• Manage day-to-day operations of the Marketing department, including invoicing, advertising contracts, and asset management.
• Embrace sustainability principles in work products.

Requirements

• Self-starter with the ability to manage own time and lead others.
• Experience with Content Management Systems and site analytics programs like Google Analytics.
• Confident and effective written and verbal communication skills.
• Rigorous attention to detail.
• Proficiency in Microsoft Office and Adobe Creative Suite.
• Bachelor's Degree in Business, Marketing, Communications, Graphic or Web Design, or a related field.
• Minimum of 3-5 years of progressive experience in consumer marketing, preferably in real estate or hospitality industries.
• Experience in B2C marketing, advertising, brand management, or related operations.
• Willingness to travel up to 15% of the time.

Nice to Have

• Experience in the real estate or hospitality industries.
• Specific work in B2C marketing, advertising, brand management, or related fields.

Qualifications

• Bachelor's Degree (B.S./B.A.) in Business, Marketing, Communications, Graphic or Web Design or a related field.

Benefits & Perks

• Family-friendly culture.
• Opportunity to work alongside exceptional teammates.
• Comprehensive benefits package.