Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy that elevates brand presence in the professional skincare space.
• Drive awareness, engagement, and conversions across all digital platforms, aligning campaigns with company goals and customer needs.
• Manage paid and organic digital campaigns, optimizing for ROI and customer acquisition while maintaining premium brand positioning.
• Oversee daily management of social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.), ensuring content reflects brand voice, innovation, and skincare expertise.
• Create and schedule educational, inspirational, and promotional content to support professionals, estheticians, and consumers.
• Monitor trends in beauty, wellness, and professional skincare to keep content fresh and relevant.
• Build strong community engagement by responding to messages, comments, and fostering meaningful online relationships.
• Collaborate with influencers, brand partners, and educators to amplify reach and strengthen brand credibility.
• Partner with creative teams to produce high-quality visuals, videos, blogs, and email campaigns that reflect the luxury and efficacy of professional skincare.
• Manage SEO initiatives, including keyword research and optimization to improve organic search rankings.
• Support product launches, promotions, and educational initiatives with targeted digital content.
• Ensure all messaging aligns with brand standards, regulatory compliance, and the needs of professional partners.
• Track, measure, and report on performance across digital channels, providing insights and recommendations to refine strategy.
• Manage digital budgets and maximize ROI through data-driven decision-making.
• Partner closely with education, sales, and product development teams to ensure marketing campaigns support professional estheticians and client outcomes.
• Stay informed on industry trends, competitor activity, and digital innovations within the aesthetics and wellness space.
• Manage a small team of content and engagement coordinator(s).

Requirements

• Bachelor's degree in Digital Marketing, Communications, or related field.
• 4+ years of digital marketing experience, ideally within skincare, beauty, or wellness.
• Proven expertise in digital marketing with a focus on SEO and managing social media strategies and campaigns for premium or professional brands.
• Strong knowledge of digital advertising platforms (Meta Ads Manager, Google Ads, TikTok Ads, LinkedIn Campaign Manager, etc.).
• Proficiency in Google Analytics, Meta Insights, and other reporting dashboards.
• Excellent communication skills with the ability to create engaging, brand-aligned content.
• Experience in email marketing platforms and CMS tools preferred.
• Strong experience managing and executing content calendars across multiple platforms.
• Excellent copywriting, storytelling, and editing skills tailored for social-first audiences.
• Proficiency with social tools and platforms like Later, Planoly, Sprout, Canva, CapCut, and Adobe Suite.
• Experience running or collaborating on UGC and influencer campaigns.
• Analytical mindset with a strong understanding of KPIs, engagement metrics, and performance reporting.
• Highly organized, self-motivated, and able to manage multiple projects at once.
• Passion for skincare, aesthetics, and advancing the professional beauty industry.

Nice to Have

• Experience in email marketing platforms and CMS tools.
• Experience running or collaborating on UGC and influencer campaigns.

Qualifications

• Bachelor's degree in Digital Marketing, Communications, or related field.
• 4+ years of digital marketing experience.

Benefits & Perks

• 13 Paid Holidays
• Generous PTO
• Bonus program (Follower and Campaign Growth)
• Participation in health, dental and vision insurance
• Employee product discount program
• Flexible time off policy
• Retirement fund (3% no matter employee's contribution) after 1 year vested
• Profit share contributions
• Work Remotely Within Assigned Area
• Hybrid Job Type
• Salary Range: $75,000.00 - $115,000.00 per year