Digital Marketing Manager

About the Role

Key Responsibilities

• Collaborate with internal teams to maintain the bank's digital channels, including HancockWhitney.com, and optimize the user's digital experience.
• Plan and enhance the bank's digital marketing channels, including SEO/SEM, Google Business Listings, and Insights Blog.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Measure and report performance of all digital marketing channels and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spending and performance based on the insights.
• Brainstorm new and creative growth strategies in regard to digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership for adoption where appropriate.
• Develop in-depth understanding of features and benefits of financial products offered to the segment.
• Contribute to the definition and refinement of client segment positioning strategies.
• Contribute ideas to help achieve segment marketing goals and program ROI.
• Help define and update marketing plans for specific marketing channels.
• Generate ideas for future improvements based on stakeholder discussions and previous results.
• Ensure marketing programs adhere to brand standards and contribute to building brand equity.
• Coordinate with internal and external centers of excellence to execute campaigns and programs.
• Use resources to understand the impact of marketing programs on the buying funnel, sales, revenue, and ROI.
• Build relationships across the company to maintain high internal standards.
• Stay informed about new trends and opportunities to build knowledge and thought leadership.
• Follow established department policies, procedures, and workflow practices.
• Serve as a first line of defense in implementing appropriate risk controls.

Requirements

• Bachelor's degree in Business, Marketing, Finance or a related discipline (or equivalent).
• 5+ years of experience in relevant accountable marketing disciplines such as customer marketing, segment marketing, database marketing, direct marketing, digital marketing.
• At least 3 years of proven experience in digital marketing, preferably with increasing responsibility.
• Experience leading and managing SEO/SEM, marketing databases, email, social media, paid search, and display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Proven results from marketing programs and campaigns created and managed.
• Excellent writing and communication skills, including proficiency with MS PowerPoint, Word, Excel.
• Demonstrated curiosity and interest in understanding what drives customer and business value.
• Experience working for or with a publicly traded company.
• Ability to work under stress, meet deadlines, and operate a keyboard as required.
• Ability to read and interpret documents and travel if necessary.
• Ability to lift/move/carry approximately 25 pounds if required.

Nice to Have

• Regulated industry experience (e.g., Financial Services, Healthcare, Gaming) is strongly preferred but not required.

Qualifications

• Bachelor's degree or equivalent in a related field.

Benefits & Perks

• Not explicitly specified in the description.