Digital Marketing Manager - Amazon/Paid Social/PPC

About the Role

Key Responsibilities

• Develop, execute, and optimize PPC, paid social, and display campaigns to achieve lead generation and meet sales targets.
• Partner with the global brand team to develop locally impactful initiatives aligned with global campaign goals and messaging.
• Collaborate with the internal sales team and oversee external agencies to execute, measure, and report on digital marketing campaigns, maximizing reach and revenue.
• Focus 50% of efforts on Amazon, 25% on social ads, and 25% on other retailer-specific digital needs.
• Drive overarching digital marketing strategies that align with market KPIs, including SEO and other channels as part of a holistic approach.
• Continuously analyze campaign performance, identify opportunities for improvement, and ensure exceptional ROI.
• Lead the design, performance, and continuous improvement of all digital marketing assets and content.
• Own the digital marketing calendar and monthly trade marketing updates for key stakeholders.

Requirements

• Deep expertise in the Amazon ecosystem, including hands-on experience with Amazon Ads.
• Proven ability to develop, execute, and optimize PPC, paid social, and display advertising campaigns across multiple platforms.
• 3-5+ years of experience in digital marketing within beauty, haircare, and lifestyle sectors.
• Experience working with retail partners like Ulta, Target, Sephora, and Amazon.
• Strong analytical skills with the ability to turn data and insights into actionable plans.
• Proficiency in Excel and PowerPoint.
• Hands-on expertise in digital campaign management, optimization, and reporting.
• Experience owning and leading paid social marketing, CRM, and D2C initiatives.
• A proactive, self-motivated, and collaborative team player capable of working cross-functionally.

Nice to Have

• Experience in digital marketing strategy development that drives traffic and long-term revenue growth.

Benefits & Perks

• Flexible working hours with core hours from 10am to 4pm.
• Work 2 days in the office and 3 days from home.
• Salary of $105K - $110K with a performance-related bonus of 10%.
• 25 days of PTO, with options to buy or sell PTO.
• 2 wellbeing days and 2 volunteering days per year.
• Flexible public holidays.
• Enhanced family policies and supportive policies for periods and menopause.
• 401(k) scheme, dental, vision, and life insurance.
• United Healthcare medical insurance.
• Office perks including free breakfasts, snacks, and Happy Hour.
• Meeting-free Fridays with an early 4:00 pm finish.