Digital Marketing Manager

Zoom

Springfield, IL

Full Time

Senior

77k-186k

22 days ago

Job Description

About the Role

At Zoom in Springfield, Illinois, United States, the Global Digital Display team is seeking a highly motivated Digital Marketing Manager to manage and expand digital channels globally. This role involves managing existing vendors, onboarding new ones, executing comprehensive campaigns, shaping Zoom's ad tech stack, managing media budgets, forecasting channel efficiency, and partnering with cross-functional leaders. The Digital Marketing Manager will drive growth through testing and optimization, working in a fast-paced environment with a focus on learning, innovation, and collaboration.

Key Responsibilities

Managing global campaigns, encompassing creative, targeting, and budget management for Zoom.
Possessing experience with display, paid social, and content syndication channels.
Developing and analyzing detailed reports covering bids, device, audience segments, geo and demographic targets, and asset performance.
Generating comprehensive reports for internal marketing teams and cross-functional stakeholders.
Acting as a subject matter expert in digital marketing trends, actively participating in team meetings and brainstorms.
Collaborating closely with cross-functional teams, including Web Marketing, Integrated Marketing, Customer Marketing, and Brand, to implement best practices, identify testing opportunities, and develop robust testing roadmaps.
Contributing to creative strategy alongside internal design resources to develop and test new creative assets.
Managing complex work-streams and initiatives aligned with overall marketing objectives, establishing internal procedures and policies as needed.

Requirements

5+ years of experience in performance paid media, with an emphasis on display, paid social, and content syndication.
Possess a BA/BS in marketing, communications, or related field.
Experience as a digital marketing generalist with expertise in one of three channels: display, paid social, or content syndication.
Familiarity with platforms such as Google Marketing Platform, TTD, Demandbase, 6sense.
Experience with advertising on LinkedIn, Facebook, Reddit, and other social networks.
Experience working on B2B / SaaS marketing teams targeting an IT Decision Maker (ITDM) audience.
A data-driven approach, attention to detail, advanced Excel skills, and the ability to manage multiple projects simultaneously.

Nice to Have

Experience with media forecasting and channel efficiency analysis.
Knowledge of ad tech stack development and optimization.
Experience working in a fast-paced, collaborative environment.

Qualifications

BA/BS degree in marketing, communications, or a related field.

Benefits & Perks

A variety of perks, benefits, and options to support physical, mental, emotional, and financial health.
Support for work-life balance and community involvement.
Opportunity to grow and advance your career in a collaborative, growth-focused environment.

Working at Zoom

Zoom helps people stay connected to get more done together. The company values problem-solving, working at a fast pace, designing solutions with customers and users in mind, and fostering a diverse, inclusive environment. Zoom is committed to fair hiring practices, supporting employees' well-being, and providing opportunities for skill development and career growth.

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