Digital Marketing Manager

About the Role

Key Responsibilities

• Create and execute digital marketing plans that drive online traffic, increase brand awareness, and contribute to overall business growth.
• Develop engaging content across multiple platforms, including the website, blog posts, social media channels, and email marketing campaigns.
• Conduct keyword research and optimize website content for search engines.
• Manage all social media accounts and execute strategies to increase followers and engagement levels.
• Plan, execute, and manage email campaigns designed to nurture leads, engage current customers, and drive conversions.
• Use analytical tools such as Google Analytics to monitor website traffic, user behavior, and the performance of digital campaigns.
• Work closely with cross-functional teams to ensure consistent brand messaging and customer experience across all digital channels.
• Keep abreast of the latest industry trends and digital marketing best practices.

Requirements

• Proven work experience as a Digital Marketing Manager or in a similar role.
• Strong copywriting skills, with the ability to create compelling and value-added content.
• Proficiency in digital analytics tools such as Google Analytics, SEMRush, or similar platforms.
• In-depth knowledge of SEO and content optimization.
• Proven experience in managing social media accounts and successfully growing an online community.
• Familiarity with email marketing platforms like Mailchimp or Constant Contact.
• Knowledge of the latest social media marketing strategies and tactics.
• Experience in running performance marketing campaigns, including paid search (SEM) and display advertising.
• Solid understanding of e-commerce principles and online advertising platforms (e.g., Google Ads, Facebook Ads).
• Exceptional analytical skills, with a knack for interpreting data and making data-driven decisions.

Benefits & Perks

• Flexible schedule