Digital Marketing Manager

About the Role

Key Responsibilities

• Own and execute all digital marketing strategies across paid search, paid social, display, and all other advertising campaigns for our portfolio of apartment communities.
• Lead, coach, and develop two team members, ensuring high-quality execution and professional growth.
• Oversee SEO, ORM, and email marketing programs led by the Senior Marketing Specialist.
• Analyze performance data daily, weekly, and monthly, and provide actionable insights to optimize campaigns for ROI and conversion.
• Collaborate with vendor partners, agencies, and internal stakeholders to ensure campaigns meet performance goals, budgets, and brand standards.
• Identify underperforming communities, diagnose traffic or conversion challenges, and develop targeted marketing solutions to improve occupancy.
• Manage budgets effectively across all campaigns, ensuring spend efficiency and alignment with strategic goals.
• Present traffic results in monthly Marketing Calls with property and regional managers.
• Implement and test new digital marketing tools, tactics, and technologies to keep IMT at the forefront of multifamily marketing innovation.
• Evaluate customer experience across multiple channels and touch points.
• Continuously research and evaluate technologies and trends.
• Assist with other projects or duties as assigned.

Requirements

• 3-5+ years of hands-on experience managing multi-channel digital marketing campaigns.
• Bachelor's degree in marketing, communications, business, or related field.
• Experience managing or mentoring team members with strong leadership potential.
• Proficiency managing SEO/SEM campaigns and collaborating successfully with internal and external agencies.
• Experience using website analytics tools such as Google Analytics, Google Data Studio, BrightEdge.
• Proven success in developing and executing data-driven marketing strategies that deliver measurable ROI.
• Strong analytical skills with the ability to translate data into clear insights and actionable recommendations.
• Excellent written, verbal, and presentation skills with confidence communicating to executives and large groups.
• Strong organizational skills, detail orientation, energetic and positive attitude with ability to operate under pressure.
• Advanced proficiency using Microsoft Office (Excel, PowerPoint, Word, Outlook, OneNote).
• Knowledge of industry systems such as MRI, Rent Dynamics, HyLy, RapidSoft, and LeaseStar a plus.
• Ability to travel 5-15%.
• Experience in multifamily real estate or hospitality marketing preferred.

Nice to Have

• Knowledge of industry systems such as MRI, Rent Dynamics, HyLy, RapidSoft, and LeaseStar.
• Experience in multifamily real estate or hospitality marketing.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 3-5+ years of experience managing multi-channel digital marketing campaigns.

Benefits & Perks

• Salary of $100,000-$120,000 per year plus bonus potential.
• Health benefits including medical, dental, vision, wellbeing programs, and gym membership contributions.
• Financial benefits such as 401(k) with company match, medical and dependent care flexible spending accounts, and life insurance.
• 20% housing discount.
• Career development through comprehensive training programs and mentorships.
• Time off including PTO, vacation, and holidays.
• Perks including office, region, and nationwide events, team lunches, community service opportunities, industry events, contests, and celebrations.