Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness and drive traffic.
• Manage SEO and SEM campaigns to optimize online visibility and lead generation.
• Plan and oversee email marketing campaigns to engage and retain customers.
• Create and manage social media marketing initiatives to enhance brand presence and customer interaction.
• Analyze marketing data and metrics to measure performance and refine strategies accordingly.
• Coordinate content marketing efforts to produce valuable content that attracts and retains customers.
• Utilize HTML for website updates and enhancements as needed.
• Conduct A/B testing to optimize campaigns and improve conversion rates.
• Manage brand consistency across all digital platforms and marketing materials.
• Oversee campaign management, ensuring that all projects are delivered on time and meet objectives.
• Implement and manage marketing automation tools to streamline processes and improve efficiency.
• Monitor PPC campaigns and optimize for better ROI using Google Analytics and other analytical tools.
• Focus on conversion rate optimization strategies to enhance user experience and increase online sales.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years proven experience as a Digital Marketing Manager or similar role.
• Strong knowledge of SEO, SEM, and PPC best practices.
• Experience with email marketing and automation tools.
• Proficiency in social media marketing and management.
• Familiarity with web analytics tools, such as Google Analytics.
• Hands-on experience with A/B testing methodologies and tools.
• Understanding of content marketing strategies and execution.
• Basic knowledge of HTML and web development principles.
• Strong analytical skills and data-driven thinking.
• Excellent communication and project management skills.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years proven experience as a Digital Marketing Manager or similar role.

Benefits & Perks

• Medical, dental, vision and well-being benefits on day one.
• 8% employer contribution to retirement plan with an additional match up to 2% on day one.
• 22 days of PTO + 12 paid holidays.
• Hybrid working arrangement.
• Compensation range of $100,000 - $110,000 with bonus opportunity and customary benefits.