Digital Marketing Manager

Zoom

Overland Park, KS

Full Time

Senior

77k-186k

22 days ago

Job Description

About the Role

The Global Digital Display team at Zoom is seeking a highly motivated Digital Marketing Manager to manage and expand digital channels globally. This role involves managing existing vendors, onboarding new ones, executing comprehensive campaigns including planning, buying, optimization, and reporting. The Digital Marketing Manager will shape Zoom's ad tech stack, manage media budgets, forecast channel efficiency, and partner with cross-functional leaders to drive growth through testing and optimization. At Zoom, we connect people and enable them to get more done together, working at a fast pace to design solutions with our customers and users in mind. We foster a diverse, inclusive environment with opportunities for career growth.

Key Responsibilities

Managing global campaigns, encompassing creative, targeting, and budget management for Zoom.
Possessing experience with display, paid social, and content syndication channels.
Developing and analyzing detailed reports covering bids, device, audience segments, geo and demographic targets, and asset performance.
Generating comprehensive reports for internal marketing teams and cross-functional stakeholders.
Acting as a subject matter expert in digital marketing trends, actively participating in team meetings and brainstorms.
Collaborating closely with cross-functional teams, including Web Marketing, Integrated Marketing, Customer Marketing, and Brand, to implement best practices, identify testing opportunities, and develop robust testing roadmaps.
Contributing to creative strategy alongside internal design resources to develop and test new creative assets.
Managing complex work-streams and initiatives aligned with overall marketing objectives, establishing internal procedures and policies as needed.

Requirements

5+ years of experience in performance paid media, with an emphasis on display, paid social, and content syndication.
Possess a BA/BS in marketing, communications, or related field.
Experience as a digital marketing generalist with expertise in one of three channels: display, paid social, or content syndication.
Familiarity with platforms such as Google Marketing Platform, TTD, Demandbase, 6sense.
Experience with advertising on LinkedIn, Facebook, Reddit, and other social networks.
Experience working on B2B / SaaS marketing teams targeting an IT Decision Maker (ITDM) audience.
A data-driven approach, attention to detail, advanced Excel skills, and the ability to manage multiple projects simultaneously.

Nice to Have

Experience with media budget management and forecasting channel efficiency.
Knowledge of ad tech stack development and optimization.

Qualifications

BA/BS degree in marketing, communications, or a related field.

Benefits & Perks

A variety of perks, benefits, and options to support physical, mental, emotional, and financial health.
Support for work-life balance and community involvement.
Opportunities for career growth in a collaborative, growth-focused environment.

Working at Zoom

At Zoom, we are problem-solvers working at a fast pace to design solutions with our customers and users in mind. We value diversity and inclusion, and we offer opportunities to stretch skills and advance careers in a collaborative environment.

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