Digital Marketing Manager

Strider Technologies

South Jordan, UT

Full Time

Mid Level

7 days ago

Job Description

About the Role

Strider Technologies is on a mission to deliver strategic intelligence that enables faster, more confident decision-making for organizations around the world. As the leading strategic intelligence company, Strider empowers organizations to secure and advance their technology and innovation. We leverage cutting-edge AI technology and proprietary methodologies to transform publicly available data into critical insights. These insights enable organizations to proactively address and respond to risks associated with state-sponsored intellectual property theft, targeted talent acquisition, and supply chain vulnerabilities.

Key Responsibilities

Plan, launch, and optimize campaigns across LinkedIn, Google Ads, and other digital platforms.
Manage paid media budgets and ensure spend is driving measurable ROI.
Build and maintain organic strategies for LinkedIn, including content calendars and audience engagement.
Partner with the sales team to ensure digital programs deliver high-quality leads that convert to pipeline.
Develop nurture sequences and retargeting strategies to engage buyers throughout the funnel.
Monitor lead quality and provide recommendations to improve conversion rates.
Work with creative team to produce ad copy, test creative variations, and optimize performance against KPIs.
Collaborate with marketing operations to ensure accurate tracking, attribution, and reporting.
Support A/B testing strategies to continually refine digital performance.
Use Salesforce, HubSpot (or equivalent), and analytics tools to measure performance across campaigns.
Deliver actionable insights and recommendations to improve lead quality and campaign efficiency.
Report regularly on pipeline contribution from digital marketing.

Requirements

3-5 years of experience in marketing operations or a related role, with hands-on experience in marketing automation and CRM integrations.
Proficiency in HubSpot, Salesforce, and data visualization tools (preferably Domo).
Strong analytical mindset with experience managing marketing KPIs and reporting.
Experience managing marketing tech stacks, including data enrichment, web analytics, and lead routing tools.
Exceptional project management, communication, and cross-functional collaboration skills.

Nice to Have

3-5 years of B2B digital marketing experience, ideally in SaaS, cybersecurity, or technology industries.
Proven success managing LinkedIn Ads and Google Ads campaigns.
Experience optimizing campaigns for lead quality and pipeline contribution, not just volume.
Familiarity with Salesforce (required) and HubSpot or similar marketing automation platforms (preferred).
Strong understanding of digital analytics, reporting, and campaign attribution.
Excellent communication, project management, and collaboration skills.
Data-driven mindset with a bias for testing and optimization.

Benefits & Perks

Competitive Compensation
Company Equity Options
Flexible PTO
Wellness Reimbursement
US Holidays (Office Closed)
Paid Parental Leave
Comprehensive Medical, Dental, and Vision Insurance
401(k) Plan

Working at Strider Technologies

At Strider, you'll be part of a mission-driven organization dedicated to protecting the ideals and innovations of the free world. Every hire we make and every system we build strengthens our ability to help organizations around the globe make faster, more confident decisions in an era of strategic competition. We foster an inclusive workplace and are committed to diversity and equal opportunity in all aspects of employment.

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