Digital Marketing Manager (New York, NY)

About the Role

Key Responsibilities

• Own the day-to-day operations and optimizations of our direct revenue driving channels for LaColombe.com including but not limited to email, SMS, and paid media
• Manage budget planning, pacing, and optimizations across relevant online marketing channels
• Maintain the digital content calendar with input from the DTC, Brand, Marketing, Product, Cafes, Insights, and Wholesale teams
• Prepare and communicate digital analytics for various audiences including Executives, the Marketing team, etc.
• Collaborate with the Social and Comms teams to maximize synergies across communications
• Drive strategies that attract and convert new customers to LaColombe.com through digital channels
• Develop retention programs and loyalty initiatives to increase DTC customer lifetime value
• Leverage data analytics to personalize user experiences and inform decision-making
• Plan, develop, and manage targeted email and SMS campaigns to support acquisition, engagement, and retention goals
• Oversee and find opportunities for segmentation, A/B testing, and lifecycle automation
• Analyze campaign performance and implement data-driven optimizations
• Oversee paid media campaigns across platforms (Google Ads, Meta, etc.) in partnership with our paid media agency
• Work with agencies and in-house teams to create performance-driven campaigns
• Track ROI and continuously improve cost-per-acquisition (CPA) and return on ad spend (ROAS)
• Lead on-page and off-page SEO strategies to improve organic visibility
• Collaborate with content and development teams to optimize site structure and content
• Monitor keyword performance and conduct regular SEO audits
• Optimize website layout, product placements, and promotional banners in partnership with the Ecommerce Operations Manager
• Align with the DTC, Creative, and Product teams to ensure all digital merchandising supports business objectives

Requirements

• Experience in digital marketing, including email, SMS, paid media, and SEO
• Ability to manage and optimize online marketing channels and campaigns
• Strong analytical skills with experience in digital analytics and data-driven decision making
• Experience with campaign segmentation, A/B testing, and lifecycle automation
• Familiarity with platforms such as Google Ads, Meta, and SEO tools
• Ability to collaborate across teams and manage multiple projects simultaneously

Nice to Have

• Experience in e-commerce website optimization and onsite merchandising
• Knowledge of content management and development collaboration

Qualifications

• Relevant experience in digital marketing roles
• Proficiency with digital marketing tools and analytics platforms
• Experience managing multi-channel campaigns and budgets

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision coverage
• 401K match
• Short- and long-term disability coverage
• Health savings accounts and flexible spending accounts
• Tuition reimbursement
• Health care navigation, mental health services, fertility assistance, and paid parental leave
• 120 hours of PTO and 11 holidays each year
• Salary range: $96,000 - $143,000 plus bonus