Digital Marketing Manager - REMOTE

About the Role

Key Responsibilities

• Plan and execute multi-channel marketing campaigns across email, content, social, and events with a focus on lead generation and conversion
• Develop and manage nurture flows and engagement programs to move leads through the funnel
• Collaborate with Sales, SalesOps, and Product teams to align campaign strategy with business goals
• Analyze campaign performance, generate insights, and optimize tactics for improved ROI
• Maintain the marketing calendar and oversee the execution of content, events, and product marketing initiatives
• Manage website, landing pages, email templates, forms, and tracking using Salesforce, Outreach, and WordPress
• Support the execution of webinars, virtual and in-person events, including promotion, registration, and post-event follow-up
• Ensure brand consistency across all touchpoints and collaborate with designers and content creators on asset development
• Maintain and improve marketing operations processes and documentation

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3-5 years of experience in B2B marketing, preferably in SaaS, tech, or financial services
• Proven track record of executing successful demand generation campaigns that drove measurable pipeline results
• Strong working knowledge of HubSpot (or similar MAP), Salesforce, WordPress, LinkedIn/Social Media, and analytics tools
• Analytical mindset with the ability to track KPIs and optimize campaigns based on performance data
• Excellent communication, project management, and organizational skills
• Self-starter who thrives in a remote, fast-paced, collaborative environment

Nice to Have

• Experience with virtual and hybrid event technologies
• Knowledge of content management and marketing automation tools

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field

Benefits & Perks

• Remote work (U.S.-based preferred, Eastern or Central Time Zone ideal)
• Full-time employment
• Competitive salary range of $75,000 - $95,000 per year