Digital Marketing Principal Consultant

Infosys

Full Time

Senior

114k-167k

14 days ago

Job Description

About the Role

Infosys is seeking a Principal Consultant who has experience in Digital Marketing. As a Principal Consultant, you are an expert at contributing to different phases of the consulting lifecycle. We are seeking a strategic and results-oriented Marketing Consultant - Trusted Advisor to join our team. You will act as a trusted advisor to our clients, providing expert guidance, strategic counsel, and hands-on support to help them achieve their business objectives through impactful digital marketing strategies. You will go beyond tactical execution, building long-term relationships with clients and becoming an extension of their marketing teams. You will have the opportunity to shape value-adding consulting solutions that enable our clients to meet the changing needs of the global landscape.

Key Responsibilities

Build strong, long-term relationships with clients, acting as a trusted advisor and strategic partner. Understand their business needs, market dynamics, and goals to develop tailored digital marketing solutions.
Bridge the gap between client business objectives and digital marketing strategies. Develop marketing plans that drive revenue growth, enhance brand awareness, and improve customer engagement.
Offer in-depth knowledge and expertise across a wide range of digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, display advertising, and more.
Leverage analytics and data insights to track campaign performance, identify opportunities for improvement, and optimize digital marketing strategies.
Advise clients on the selection and implementation of appropriate marketing automation platforms, CRM systems, and other relevant technologies to enhance efficiency and effectiveness.
Stay current on emerging trends and technologies in digital marketing, proactively identifying opportunities to leverage new tools and strategies to enhance client campaigns.
Deliver exceptional client experiences through proactive communication, clear reporting, and insightful recommendations. Maintain open and transparent communication channels to ensure client satisfaction and build long-term trust.

Requirements

Bachelor's degree or foreign equivalent required from an accredited institution. Will also consider three years of progressive experience in the specialty in lieu of every year of education.
At least 12 years of experience in Information Technology.
Strong understanding of Digital Marketing is a mandatory skill.

Qualifications

Experience in digital marketing channels such as SEO, SEM, social media, content marketing, email marketing, and display advertising.
Experience advising on marketing automation platforms, CRM systems, and related technologies.
Experience in developing and implementing digital marketing strategies that drive business growth.