Digital Marketing Specialist

About the Role

Key Responsibilities

• Ensure appropriate and timely digital marketing strategies across a variety of online platforms.
• Focus on marketing automation, digital advertising, website performance, search engine optimization, and electronic communications.
• Monitor and help manage Butler's online presence.
• Participate actively in creative meetings.
• Lead training sessions for employees on initiatives related to content updates on the website.

Requirements

• Ability to work in a busy office setting and handle frequent interruptions.
• Strong organizational, interpersonal, and communication skills.
• Ability to handle confidential information in a discreet manner.
• Ability to work in a team environment.
• Demonstrate strong, clear, concise writing and editing skills.
• Be a self-starter, detail-oriented, and able to multi-task.
• Strong interpersonal skills.
• Ability to organize, schedule, and conduct meetings as necessary.
• Video editing/multimedia experience.
• Proficiency with Microsoft Office, Adobe Photoshop, CSS, Drupal, and WordPress.
• Experience with social media advertising, digital advertising techniques and tools, website development and maintenance, search engine optimization, CSS, web page layout, JavaScript, HTML, web CMS systems, and marketing automation.
• Two to five years minimum relevant experience, ideally in a higher education setting.
• Educational background with a Bachelor degree in journalism, graphic design, marketing, web development, or related industry.

Nice to Have

• Experience with Flash & Video.
• Experience with web-based applications.
• Experience with Acrobat.
• Experience with JavaScript.

Qualifications

• Bachelor degree in journalism, graphic design, marketing, web development, or related industry.
• Knowledge and experience of web development and digital marketing implementation and management.

Benefits & Perks

• Generous employer contribution toward health/dental insurance.
• Employer paid life insurance.
• Employer paid LTD insurance.
• KPERS retirement.
• Generous paid time off (vacation, sick, personal, professional, and holidays).
• Time off during spring break and winter break.
• Butler tuition exemption for self and immediate family.
• Supplemental insurance coverages (employee paid).