Digital Marketing Specialist

Diamond Mowers

Sioux Falls, SD

Full Time

Senior

15 days ago

Job Description

About the Role

The Digital Marketing Specialist reports to the Marketing Manager and is responsible for collaborating with internal and external team members, vendors, and dealers to establish a vision and execute projects. The role involves staying up to date with digital trends, platform optimization, and seeking feedback from stakeholders to ensure effective marketing strategies.

Key Responsibilities

Website oversight including updates and optimization, including SEO and SEM
Conducting competitor analysis and regular reporting
Performing search analysis to create recommended supporting content
Content creation (including copy) with attention to detail
Managing organic social media, including social listening and responding
Managing paid social campaigns, including creating assets, launching campaigns, and reporting
Facilitating co-op content for dealers to be a good partner
Assisting with tradeshows and photo/video content as a secondary point of contact
Striving for an injury-free workplace through a safety-first attitude
Wearing required Personal Protective Equipment (PPE) at all times
Performing all other duties as necessary

Requirements

GED preferred
5+ years of experience in marketing and communications
Ability to travel up to 10% of the year preferred

Working at Diamond Mowers

Exhibit Diamond Company Values: CUSTOMER FOCUSED, ACCOUNTABILITY, TEAM PLAYER, SAFETY, GRIT. The company emphasizes meeting and exceeding customer expectations, responsibility and integrity, teamwork and communication, safety in decision-making, and passion and determination to achieve goals. Diamond Mowers is an EEO/AA Employer M/F/Disability/Vet.

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