Digital Marketing Specialist

Robert Half

Southfield, MI

Full Time

Mid Level

20 days ago

Job Description

About the Role

Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.

Key Responsibilities

Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.
Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.
Conduct market research and competitor analysis to identify digital marketing trends and opportunities.
Track and report on key metrics to measure the success of digital marketing initiatives.

Requirements

Experience in developing and implementing digital marketing strategies.
Knowledge of digital marketing channels including social media, SEM, email marketing, and display advertising.
Ability to monitor and analyze campaign performance using analytics tools.
Strong research skills to conduct market research and competitor analysis.
Ability to track and report on key performance metrics.

Apply Now