Digital Marketing Specialist

About the Role

Key Responsibilities

• Apply knowledge of marketing automation and lead nurturing to develop industry leading approaches to help clients achieve key objectives.
• Support digital marketing team on development and execution of integrated campaigns utilizing paid ads, email, marketing automation, and content marketing.
• Apply best practices for conversion rate optimization across ads, emails, and landing pages.
• Write effective copy across a variety of platforms - emails, landing pages, and PPC.
• Own the development of campaigns from briefs to creation of the assets for campaign, to the execution of campaign, reporting and providing recommendations.
• Reporting on campaigns' performance with analysis against objectives.
• Lead internal and external discussions to review reports and offer recommendations for improving performance.
• Management of client relationships and meeting the needs of clients to help them meet their digital marketing goals.
• Keep up to date on disruptive AI digital marketing strategies and provide thought leadership and recommendations for adoption.
• Lead and support client calls and internal meetings with teams across the firm.
• Manage the reporting process for the PR teams.
• Help oversee setup and onboarding for new clients.
• All other tasks as assigned.

Requirements

• Degree in communications, marketing or business.
• Three to four years of digital marketing experience.
• Hands-on experience working with marketing technologies including email platforms, Google Ads, CRM, WordPress, and marketing automation platforms like HubSpot, Salesforce or Marketo.
• Experience working with Google Analytics and pulling analytics from various marketing platforms (e.g., HubSpot, Marketo and more).
• Google Analytics certification is preferred.
• Understanding of analytics and their role in the marketing process.
• Project management skills to ensure the on-time execution of campaigns.
• Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.
• Proficiency in Google Workspace, Microsoft Office, and operational and productivity tools.

Nice to Have

• Experience with Marketo.
• Experience with AI digital marketing strategies.

Qualifications

• Degree in communications, marketing or business.
• Three to four years of digital marketing experience.

Benefits & Perks

• Competitive benefits package including health insurance, 401(k) plan, paid time off and paid holidays, life insurance, and short-term and long-term disability insurance.