Digital Marketing Specialist

Publix

Clearwater, FL

Full Time

Mid Level

50k-64k

5 days ago

Job Description

About the Role

Sports Facilities Management, LLC (SFM) is a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun. SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

Key Responsibilities

Implement digital marketing campaigns across email, social, and paid media channels following strategic direction from the Digital Marketing Manager
Create start-up digital footprint including account creation on Google Business, Yelp, TripAdvisor, Meta, LinkedIn, and more
Create tracking pixels and coordinate with web and digital strategy to ensure campaigns are properly tracked across platforms
Manage campaign timelines, ensuring all necessary assets are delivered and stakeholders are informed
Make on-demand website changes (text, image, forms, new sections), primarily in WordPress Elementor or similar WISIWYG Wordpress editors
Partner with the in-house web manager to coordinate updates, new landing pages, and website enhancements for facilities
Monitor campaign performance using Google Analytics, SEM Rush, social platform insights, and other reporting tools
Compile regular reports for the Digital Marketing Manager to evaluate campaign success and identify opportunities for improvement
Work with the Digital Marketing Strategist to align on strategy and key priorities
Communicate with the web developer, graphic designers, and facility marketing contacts to keep projects moving forward

Requirements

Bachelor's degree in marketing, communications, or related field preferred
1-3 years of experience in digital marketing coordination or project management
Experience working in a multi-location, franchise, or agency setting a plus
Proficiency in Google Analytics, SEM Rush, HubSpot CRM, Email marketing software, and social media business tools
Familiarity with project management or task tracking software (e.g., Asana, Trello, Monday.com)
Proficiency with Elementor and a strong grasp of web design principles
Experience with SEO setup and optimization in WordPress
Ability to quickly learn new tools or processes on the fly and adapt to challenges
Strong attention to detail and organizational skills
Ability to manage multiple deadlines and stakeholders
Collaborative and proactive communication style