Digital Marketing Specialist

About the Role

Key Responsibilities

• Create, maintain, and publish digital marketing content by writing appealing descriptions and presenting images and photography in an appealing way.
• Work with vendors for timely and effective advertising creation of SEO, SEM, ILS' and display campaigns.
• Audit lead and contact lists, segmentation & clean up.
• Achieve marketing performance efficiency through the optimization of content online and provide consistent documentation of findings and adjustments to the internal team.
• Claim, verify, and update online business listings with Google Business Places, Yelp, Facebook, ApartmentRatings, and others relating to social media and reputation management for each location.
• Audit and validate marketing costs for key campaigns, categories, and channels.
• Collaborate with the marketing team to ensure creative execution is in alignment with marketing goals.
• Audit and maintain consistent and on-brand messaging for each community.

Requirements

• Bachelors degree plus 2-3 years of digital marketing experience or equivalent.
• Knowledge of SEO and SEM is a plus.
• Experience in the multifamily housing industry preferred.
• Excellent writing skills and the ability to verbally express ideas and opinions to individuals and groups.
• Experience identifying specific areas for change, efficiency, and innovation.
• Proficiency with Microsoft Office, particularly Excel, Google Analytics, and CRM systems.
• Ability to function enthusiastically within a fast-paced, growth-oriented environment.
• Strong interpersonal skills with a customer service-focused mentality.

Nice to Have

• Experience in the multifamily housing industry.
• SEO and SEM knowledge.

Qualifications

• Bachelor's degree.
• 2-3 years of digital marketing experience or equivalent.

Benefits & Perks

• Competitive salaries with performance-based bonuses.
• Comprehensive medical, dental, and vision insurance.
• 401(k) plan with employer matching contributions.
• Paid personal time off and holidays.
• Flexible spending accounts (FSAs).
• Health savings account (HSA) with employer contributions.
• Free long-term disability and life insurance.
• Short-term disability coverage.
• Wellness perks and FinFit Health Finance Program.
• Employee apartment discounts and referral program.
• Recognition and awards programs.
• Tuition reimbursement and professional development opportunities.
• Volunteer and community service opportunities.
• Employee Assistance Program (EAP).