Digital Marketing Specialist

About the Role

Key Responsibilities

• Assist in the day-to-day operation of digital marketing activities, including corporate and property campaigns such as email, website content, and mobile/text messaging.
• Generate, build, and analyze digital reports for executives and team members.
• Serve as a digital marketing representative and liaison to property marketing teams.
• Support digital needs related to social media, reputation management, online media, and online contests.
• Conduct routine audits, quality assurance, and other duties to support the Digital Marketing Department's operational efficiency.
• Construct email campaigns utilizing enterprise marketing platforms, ensuring campaigns follow best practices and quality checklists.
• Perform A/B testing and personalization campaigns, execute upon approval, and analyze post-campaign results.
• Execute mobile SMS blast and acquisition campaigns, creating engaging offer-driven messages.
• Create and publish digital website content, including content for property websites, online portals, and third-party sites.
• Perform audits and quality assurance to ensure information accuracy and system functionality.
• Assist with data compilation for reporting on email campaigns, websites, and portals.
• Liaise with properties to facilitate digital marketing needs and oversee digital campaigns under the Digital Marketing Manager.
• Collaborate with internal and external teams to ensure successful digital marketing campaigns.
• Support social media, online media, reputation management, and online contests as needed.
• Assist with administrative tasks for the Digital Marketing Department.

Requirements

• Associates or bachelor's degree in Business, Marketing, or a related field.
• 1-3 years' experience with email marketing creation and execution.
• 1-3 years' experience with website content creation.
• 0-1 year experience with SMS campaigns.
• Knowledge of HTML required.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Excellent verbal and written communication skills.
• Ability to understand corporate etiquette and communicate appropriately with external departments.
• Must be detail-oriented, highly organized, and motivated.
• Ability to complete duties within specified timeframes.

Nice to Have

• Knowledge of JavaScript and CSS.
• Experience with Adobe Products.
• Salesforce experience.
• Knowledge of Google Analytics, Adobe Analytics, or related platforms.
• Knowledge of SQL.

Qualifications

• Educational background in Business, Marketing, or related field.