Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute effective digital marketing campaigns across multiple platforms, including Google Ads, Meta Ads, and Amazon Seller Central.
• Analyze performance metrics using tools like Google Analytics, Adobe Analytics, and Power BI to generate actionable insights.
• Create compelling reports and presentations to share data-driven findings with clients and internal teams.
• Lead team training sessions to ensure alignment with the latest marketing strategies and technological advancements.
• Mentor and guide team members to encourage growth and enhance paid media expertise.
• Collaborate with eCommerce clients to understand their goals and recommend tailored marketing strategies.
• Utilize advanced AI marketing tools like LXRInsights to optimize campaign performance.
• Stay ahead of industry trends, especially in AI and digital marketing, to maintain a competitive edge.
• Serve as a subject matter expert, providing strategic guidance to clients and internal teams.

Requirements

• A minimum of 1-2 years of experience managing digital marketing campaigns for eCommerce platforms.
• Hands-on expertise with tools such as Google Ads, Meta Ads, and Amazon Seller Central.
• Strong analytical skills with experience using web analytics platforms like GA4 and Adobe Analytics.
• Proficiency in data visualization tools such as Power BI and Google Data Studio.
• Exceptional written and verbal communication skills.
• A deep interest in emerging trends within eCommerce and AI-driven marketing.
• Ability to work collaboratively and adapt to a fast-paced environment.
• Proven ability to mentor and lead teams effectively.

Qualifications

• Experience managing digital marketing campaigns for eCommerce platforms.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.
• Access to top jobs, competitive compensation, and benefits.
• Free online training and resources.