Digital Marketing Specialist

Kessimakis Produce

Taylorsville, UT

Full Time

Mid Level

45k-54k

2 days ago

Job Description

About the Role

We are seeking a creative and data-driven Digital Marketer to join our dynamic team at Kessimakis Produce Inc. The role involves developing, implementing, and managing digital marketing campaigns that promote our products and services. The position requires a strong understanding of various digital marketing channels, including SEO, SEM, social media, and email marketing, as well as proficiency in analytics to measure performance and optimize strategies.

Key Responsibilities

Develop and execute digital marketing strategies to increase brand awareness and drive traffic to the website.
Utilize SEO tools to conduct keyword research and optimize website content for search engines.
Implement conversion optimization techniques to enhance user experience and increase lead generation.
Manage social media marketing efforts across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
Create engaging content for blogs, social media posts, email campaigns, and other digital platforms.
Design graphics using Adobe Creative Suite and Adobe Photoshop for various marketing materials.
Oversee Google Ads campaigns and analyze performance metrics using Google Analytics.
Collaborate with the e-commerce team to enhance online sales through effective digital marketing strategies.
Conduct A/B testing for email marketing campaigns and landing pages to improve engagement rates.
Maintain content management systems (CMS) such as WordPress to ensure website updates are timely and relevant.

Requirements

Proficient in SEO tools and techniques with a strong understanding of keyword research.
Experience with conversion optimization strategies that drive measurable results.
Knowledge of social media marketing best practices and management tools.
Familiarity with Google Ads, Google AdWords, SEM, and performance marketing strategies.
Strong analytical skills with experience in Google Analytics for tracking campaign performance.
Proficient in HTML, CSS, JavaScript, SQL for basic web development tasks.
Excellent copywriting skills with the ability to create compelling content that resonates with target audiences.
Experience in email marketing platforms and marketing automation tools.
Understanding of B2B marketing principles and e-commerce strategies.
Graphic design skills using Adobe Creative Suite are highly desirable.