Digital Marketing Specialist

About the Role

Key Responsibilities

• Assist with developing and executing comprehensive digital marketing strategies and campaigns across social media, email, SEO, and paid advertising to achieve key business objectives.
• Analyze digital performance metrics (Google Analytics, etc.) to identify trends, optimize campaigns, and maximize ROI.
• Create compelling, SEO-optimized content (text, graphics, video) that resonates with the target audience and drives engagement.
• Represent Horus Vision across all digital channels, ensuring a consistent brand voice and exceptional customer interaction.
• Research and implement new digital channels and strategies to expand reach and engage with new audiences.
• Design, implement, and optimize paid advertising campaigns across various platforms to drive conversions and achieve ROAS goals while managing campaign budgets.
• Develop and execute targeted email campaigns to nurture leads, drive sales, and build customer loyalty.
• Identify and cultivate strategic partnerships with influencers and other brands to expand reach and enhance brand credibility.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of proven experience in digital marketing, with a focus on social media, paid advertising, budget management, and email marketing.
• Demonstrated expertise in Google Analytics, Google Ads, and email marketing platforms (Mailchimp, Klaviyo, etc.).
• Strong analytical skills and a data-driven approach to decision-making.
• Proficiency in graphic design tools for creating engaging visual content.
• Excellent communication, presentation, and interpersonal skills.
• Ability to travel up to 25% as needed.

Nice to Have

• Google Skillshop certifications.
• Experience in the outdoor industry or shooting sports.
• Photography or videography skills.
• Customer service experience.

Qualifications

• Formal educational background in Marketing, Communications, or related field.
• Proven experience in digital marketing roles for at least 3 years.

Benefits & Perks

• Comprehensive medical, dental, and vision plans with 100% of the employee portion covered and 50% for dependents.
• Health Savings Account (HSA) with employer contribution of $1,200 annually for individuals and $2,400 for families.
• 401K plan with employer matching.
• Dependent Care and Healthcare Flexible Spending Accounts (FSA).
• Employee Assistance Program.
• 4-day work week.
• Paid time off and sick leave that increases with years of employment.
• On-site fitness center.
• Employee product pricing.
• Extra day off for major holiday weekends.
• Job is open until filled.