Digital Marketing Specialist

Schaedler Yesco Distribution

Mechanicsburg, PA

Full Time

Mid Level

14 days ago

Job Description

About the Role

The Digital Marketing Specialist at Schaedler Yesco Distribution is responsible for optimizing the company's digital presence to increase engagement and generate leads. The role involves planning, executing, and managing all digital marketing efforts, including website management, SEO, SEM, email marketing, social media, and other digital tactics. The specialist ensures consistent brand messaging across all channels and analyzes performance metrics to improve campaign effectiveness within a company that values integrity, teamwork, accountability, and profitability.

Key Responsibilities

Plan, develop, and maintain the company website and subsites, excluding eCommerce management.
Create, edit, and audit site content for accuracy, engagement, and SEO best practices.
Monitor website performance, security, and mobile responsiveness.
Track and analyze website traffic, user behavior, and other performance metrics.
Create and manage social media content, monitor engagement, and implement strategies to grow followers and drive sales/leads.
Develop and monitor digital campaign budgets.
Stay updated on social media trends and apply relevant strategies.
Develop and execute email marketing campaigns, write compelling copy, create targeted lists, and automate messages.
Develop and manage location-based marketing (geofencing), SMS campaigns, and SYDtv content.
Collaborate with marketing, other departments, and external partners to ensure alignment with brand and business objectives.

Requirements

Bachelor's degree in Marketing, Digital Marketing, or related field.
3-5 years of experience in digital marketing or related role.
Experience working with Website & Content Management System (CMS) - SYD currently uses Optimizely.
Experience with Marketing Automation Platform - SYD currently uses Act-On.
Experience with Customer Relationship Management (CRM) tools - SYD currently uses Web Presented CRM.
Experience with Analytics tools - SYD currently uses Google Analytics 4 (GA4).
Proficiency in web design, SEO, and SEM strategies.
Strong copywriting skills (informational and action-driven).
Knowledge of social media platforms and best practices.
Strong project management and organizational skills.
Excellent interpersonal and collaboration skills.
Strong creativity, imagination, and innovation.
Ability to manage multiple projects simultaneously under deadlines.
Extended computer use and occasional light lifting.
Valid driver's license with a clean driving record and own transportation for travel.
Background check and U.S. Citizenship or U.S. Permanent Resident status required.

Nice to Have

Photo editing skills.
Video development/editing skills.
Adobe Creative Suite skills.

Benefits & Perks

Life insurance, flexible benefit account, paid time off, paid holidays, 401(k).
Health Coverage: Choose from 2 PPO options for Medical, Dental, Vision, and RX-coverage.
401K with company match.
Flexible Spending Account (FSA) & Health Savings Account (HSA).
Employee Stock Ownership Plan (ESOP).
Quarterly bonuses.
Company-paid disability and life insurance.
Generous paid holidays and paid time off.
Opportunities for continuing education and professional development.

Working at Schaedler Yesco Distribution

At Schaedler Yesco Distribution, we take pride in providing innovative solutions and exceptional customer service. As a family- and employee-owned company, we value integrity, teamwork, accountability, and profitability. We work hard and go home happy, fostering a collaborative environment across multiple locations and departments.

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