Digital Marketing Specialist (Hybrid)

Great West Casualty Company

South Sioux City, NE

Full Time

Mid Level

3 days ago

Job Description

About the Role

Great West Casualty Company is seeking a Digital Marketing Specialist to play a key role in driving our online presence and supporting our long-term growth. This position offers the option of a hybrid work schedule, with three days working in the office and two days working remotely. The role involves developing, implementing, and optimizing digital marketing strategies to increase website visibility, improve search engine rankings, and enhance user experience. The company has been providing insurance products and services to truck drivers and trucking companies across America for over 65 years, with a focus on employee success, learning, and customer service.

Key Responsibilities

Lead SEO strategy to drive organic growth and strengthen website performance.
Conduct keyword research and leverage analytics to optimize content and campaigns.
Partner with cross-functional teams to ensure content is engaging, optimized, and user-focused.
Monitor, measure, and report on digital performance, making data-driven recommendations.
Utilize platforms such as HubSpot and other marketing tools to enhance campaign effectiveness.

Requirements

Digital marketing experience (SEO focus preferred).
Experience with HubSpot or similar marketing platforms.
Strong written and verbal communication skills.
Creative thinker with the ability to translate ideas into actionable strategies.

Nice to Have

Familiarity with emerging digital tools and technologies that enhance content discoverability.

Qualifications

Experience in digital marketing with an SEO focus preferred.
Experience with HubSpot or similar marketing platforms.
Strong communication skills.

Benefits & Perks

Competitive Compensation
Generous paid time off and paid company holiday schedule
Medical, Dental, Vision, Life, Long-Term Disability, Company Match 401(k), HSA, FSA
Paternal Leave, Adoption Assistance, Fertility and Family Planning Assistance, Pet Insurance, Retail Discount Programs
Community volunteer opportunities
Wellness programs, gym subsidies, and support for maintaining a healthy lifestyle
Scholarships for dependents and tuition reimbursement
Company paid continuing education and monetary awards for professional development
Opportunities for a hybrid work schedule (three days in the office, two days remote)

Working at Great West Casualty Company

Great West Casualty Company is dedicated to the success, happiness, and wellness of its employees. The company values contributions, supports continued learning, and prioritizes customer service. It has a long-standing history of providing premier insurance products and services, fostering a collaborative and employee-focused environment, and offering opportunities for professional growth and community involvement.

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