Digital Marketing Specialist - Private Wealth

About the Role

Key Responsibilities

• Lead digital content creation with a heavy focus on video production and converting traditional content into digital formats, managing review & approval processes, publishing, promotion & performance analysis.
• Manage email campaigns by handling data selection, distribution list setup, email content & template development, testing & deployment, and performance management, including familiarity with html and optimizing for delivery and engagement.
• Extend audience reach through social media and digital campaigning by collaborating with EMEA and APAC counterparts to promote Private Wealth capabilities, planning, executing, and tracking paid & organic social campaigns to foster brand awareness in the US Private Wealth space.
• Aggregate results across email and social media campaigns, develop engagement dashboards, and provide learnings and recommendations to the marketing team.

Requirements

• Minimum 3 years of relevant experience in a B2B environment, preferably with a background in the financial services industry and a solid understanding of Private Markets.
• Strong academic credentials with a degree in communications, marketing, journalism or business administration.
• Proficiency with marketing technology platforms such as Hubspot and Deal Cloud for executing email campaigns, social media, and digital campaigns, with a willingness to learn new technologies.
• Solid understanding of paid-social tools (LinkedIn Campaign Manager), video production software (Socialive, Adobe Suite), and analytics dashboards.
• Advanced PowerPoint skills and the ability to produce convincing, visually appealing presentations from complex materials.
• Proven Adobe Photoshop skills for editing photos and social media posts, with video editing skills or willingness to learn within an accelerated timeframe.
• Ability to work within a matrix organization with numerous stakeholders and a global team across several offices and timezones.
• Passionate, highly motivated, with proven ability to handle high workload and sensitive timelines.

Nice to Have

• Experience with video editing or willingness to learn within an accelerated timeframe.

Qualifications

• Degree in communications, marketing, journalism, or business administration.
• At least 3 years of relevant experience in a B2B environment, ideally in financial services.

Benefits & Perks

• Professional, international, and high-performing work environment.
• Challenging, rewarding career within a growing company.
• Collaborative environment with on-the-job training and mentorship opportunities.
• Competitive benefits and wellness package, including medical, dental, and vision coverage.
• 401k (Roth and pre-tax options) with company match.
• 25 vacation days and 13 holidays annually.
• One-month sabbatical after every five years of service.
• Company-paid life and disability insurance.
• Education assistance program.
• Lunch stipend.
• Domestic and international events, including offsites and volunteer opportunities.
• Base pay range for this role is $87,000 - $106,000, with performance-based bonus and equity as additional compensation.