Digital Marketing Specialist (SEO)

Neighborly

Irving, TX

Full Time

Entry Level

about 2 months ago

Job Description

About the Role

Digital Marketing Specialist (SEO) at Neighborly, part of Real Property Management, focusing on organic SEO and content marketing to enhance online performance. The role involves analyzing data, troubleshooting website tools, and supporting franchise owners with digital marketing strategies within a company with over 40 years of experience in home and business services.

Key Responsibilities

Analyzing performance data and metrics to determine appropriate SEO initiatives.
Troubleshooting technical website and platform tools as required and liaising with support teams including business coaches, digital marketing team, and outside vendors.
Ideation with team members on platform usages, enrollment of franchise owners, and pricing strategies to drive participation in the Online Results program.
Performing research regarding platforms and tools used by the internal digital marketing team and providing ongoing training for franchise owners upon implementation.
Monitoring compliance and enforcing adherence to brand standards and Neighborly digital marketing policies.
Performing other duties as assigned.

Requirements

1-2 years experience in Search Engine Marketing with an emphasis on organic and social/content creation.
Familiarity with tools like Google Data Studio (Looker), SEMrush, Sitebulb, and/or equivalent platforms.
Associate's degree in content marketing, digital marketing, and/or prior experience in digital marketing.

Qualifications

Associate's degree in content marketing, digital marketing, and/or prior experience in digital marketing.

Working at Neighborly

Neighborly is fully committed to Equal Employment Opportunity, attracting, retaining, developing, and promoting qualified employees without discrimination. The company provides a respectful, harassment-free work environment where employees are encouraged to be their authentic selves.

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