Digital Marketing Strategist

About the Role

Key Responsibilities

• Manages and maintains the credit union's websites, ensuring timely updates, ADA compliance, responsive design, and a consistent brand experience across digital channels.
• Implements SEO strategies, including keyword research and link-building, to improve organic search rankings and drive quality traffic.
• Uses analytics tools (GA4, SEMrush, Google Search Console, heat maps) to monitor performance, guide UX improvements, and support campaign attribution via Google Tag Manager.
• Collaborates with design and development teams on usability testing, site architecture, technical fixes, and ongoing content audits for accuracy and relevance.
• Leads cross-channel digital marketing campaigns with aligned messaging, content, and creative across web, email, and paid media.
• Optimizes performance through A/B testing and KPI tracking (ROAS, CAC, conversions, LTV) while ensuring brand consistency.
• Develops and manages content strategies across social platforms (paid and organic), coordinating with teams and agencies to align with campaigns and events.
• Monitors channels for engagement, reputation management, and community interaction, providing timely responses and leveraging social listening insights.
• Maintains Google Business profiles for all credit union locations and supports initiatives like influencer partnerships and user-generated content.
• Translates digital performance data into actionable insights through dashboards, platform reporting, and campaign analytics.
• Defines and reports on KPIs/OKRs (e.g., traffic, conversions, ROI), identifying growth opportunities via data analysis and marketing experimentation.
• Provides tactical and strategic support to senior marketing staff and cross-channel campaigns and assists with other creative projects as needed.

Requirements

• Knowledge of digital marketing strategies, including SEO, SEM, Programmatic, and social ads.
• Experience with tools similar or equivalent to Google Search Console, SEMrush, Moz, GA4, and GTM.
• Demonstrated ability to develop and execute results-driven digital marketing campaigns that span multiple channels.
• Strong analytical and judgement skills with a keen understanding of how to leverage data and marketing analytics to drive campaign optimization and deliver actionable insights.
• Ability to maintain a flexible schedule to monitor and respond to comments, messages, and member feedback in a timely manner, including outside regular business hours as necessary.
• Strong collaboration and interpersonal skills, fostering credibility across all departments.
• Excellent verbal and written communication skills.
• Hands-on experience with Salesforce, Experience Cloud, Marketing Cloud, and Marketing Cloud Intelligence.
• General understanding of agile frameworks and methodologies.
• Familiarity with data privacy laws such as GDPR, HUD, Fair Lending practices.
• Advanced Microsoft Outlook, Word, and Excel skills.
• A high school diploma or GED is required.
• 1-3 years prior digital marketing or marketing experience required.

Nice to Have

• Bachelor's degree in Marketing or a related field.
• Commensurate work experience will also be considered.

Qualifications

• High school diploma or GED.
• 1-3 years of digital marketing or marketing experience.

Benefits & Perks

• Competitive base salary and annual bonus plan.
• Exceptional benefits package.
• Remote work options in NC.