Digital Marketing Team Lead

Heartland Technology Group

West Des Moines, IA

Full Time

Senior

14 days ago

Job Description

About the Role

Heartland Technology Group is seeking a creative and strategic Digital Marketing Team Lead to help grow their online presence, boost conversions, increase engagement, and drive sales. The role involves developing and implementing digital marketing strategies across various channels, managing a small digital marketing team, overseeing website and social media accounts, and ensuring alignment with the company's mission, vision, and values. The ideal candidate will have a strong understanding of SEO/SEM and generative AI, and will work closely with the Marketing Manager to support organizational goals and brand identity.

Key Responsibilities

Develop and implement digital marketing strategies that align with our business goals and objectives
Lead a small, nimble digital marketing team
Manage and oversee all aspects of our digital advertising and marketing campaigns, including budget, content, design, performance, and reporting
Coordinate and collaborate with internal and external stakeholders, such as partners, marketing, sales, product, design, and development
Monitor and analyze the effectiveness of our digital marketing using various metrics and tools, such as Google Analytics, HubSpot, SEO/SEM, email marketing, and social media analytics
Identify and evaluate new opportunities and trends in the digital marketing landscape and provide recommendations for improvement and innovation
Create and maintain an editorial calendar and a content pipeline for our digital channels
Ensure that our digital marketing activities comply with industry standards and best practices
Plan, implement, manage, and update the organization's website
Ensure that the website is user-friendly, functional, secure, and accurate
Collaborate with marketing team members, product/service subject matter experts, and content creation staff to create and maintain website content
Identify and implement strategies to improve website user experience, lead conversions, SEO, and PPC
Troubleshoot and resolve website issues such as bugs, errors, broken links, and security breaches
Conduct regular tests and audits to ensure website quality and efficiency
Keep up with the latest web trends, best practices, and technologies
Ensure website compliance with relevant laws and regulations such as privacy and accessibility

Requirements

5+ years of proven experience in digital marketing
3+ years of B2B marketing experience
Experience with website and social media strategy
Bachelor's degree in Marketing, Communications or Public Relations
PC proficiency in Microsoft Office Word, Excel, PowerPoint, and Outlook
Competencies including autonomy, business acumen, communication, creativity, detail orientation, goal orientation, initiative, leadership, project management, and sales ability

Nice to Have

3+ years in B2B marketing within cybersecurity and/or technology service space
Familiarity with web design and development principles and practices, such as HTML, CSS, JavaScript
Proficiency in using digital marketing tools and platforms, such as WordPress, HubSpot, Mailchimp, Google Ads