Digital Media Manager + Social

About the Role

Key Responsibilities

• Lead the development and execution of category media activation plans, ensuring they align with Reckitt's marketing goals.
• Provide strategic support to the internal CE team and global teams, focusing on audience translations, platform roles + capability, critical KPIs.
• Develop and update digital channel playbooks, championing best practices and new platform capabilities.
• Input into the Global Media Success model by testing and finalizing the key Digital KPIs for each brand across reach, frequency, phasing and placement strategy.
• Present key recommendations during full-year brand planning, advising on digital media channels and in-platform tactics that align with media communications objectives.
• Oversee the daily media performance across social channels (Meta, TikTok), ensuring campaign optimizations are implemented effectively.
• Stay close to platform capabilities and betas, identifying areas where they can be used and deployed in activations.
• Collaborate with cross-functional teams to execute digital test & learns, driving continuous improvement in media activations.
• Provide monthly media actualizations to Reckitt finance teams and share weekly optimization insights with local CE Data Analysts.
• Identify new testing opportunities to drive media activations forward, working with industry partners and internal stakeholders.
• Proactively share successful case studies and results with wider teams to foster a culture of excellence.

Requirements

• Bachelor's degree in marketing, Business, or a related field.
• Proven hands-on experience in planning & buying successful programmatic and/or paid social/search campaigns (minimum 5 years of in-platform experience).
• Strong understanding of Paid Social (Meta, TikTok, etc) and paid search is a plus.
• Previous exposure to ad verification & ad server platforms such as DoubleVerify & Google Campaign Manager.
• Experience in managing teams, setting objectives & aiding with task prioritization.
• Experience in translating brand planning, marketing goals, and objectives into media plans and activations.
• Understanding of the local media ecosystem is a plus.
• Analytical skills, presentation skills, storytelling, creativity, commercial acumen, collaboration, P&L management, eCommerce, social media.

Nice to Have

• Understanding of the local media ecosystem.

Qualifications

• Bachelor's degree in marketing, Business, or a related field.
• Minimum 5 years of in-platform experience in planning & buying programmatic and/or paid social/search campaigns.

Benefits & Perks

• Competitive salary range of $110,000 - $164,000 USD, with annual discretionary bonus.
• Medical, prescription, dental, vision, and life and disability insurance.
• Paid time off for vacation, sick leave, and recognized holidays.
• 401(k) plan, 16-week paid parental leave (or 26 weeks for the birthing parent), adoption and fertility support, tuition reimbursement, discounts.
• Global share plans and short-term incentives for eligible roles.
• Support for mental health and wellbeing through Employee Assistance Program.