Digital Media Marketing Specialist

About the Role

Key Responsibilities

• Plan and coordinate events such as tradeshows, conferences, webinars, and product launches, including logistics, promotional materials, and attendee communication.
• Plan, execute and monitor social media campaigns and event promotions for Sievert and Rothenberger Brands.
• Identify, onboard, and oversee social media influencers, including training and aligning them with recommended product promotions.
• Conduct research on industry trends, competitor activities, and customer preferences to update marketing strategies and campaign development on an as needed basis.
• Collaborate with the marketing team to analyze marketing data and metrics to track campaign performance, identify trends, and make recommendations for optimization.
• Manage social media accounts, including content scheduling, monitoring engagement, and analyzing performance metrics.
• Work closely with other departments such as sales, product development, and design to ensure alignment of messaging and marketing efforts.
• Work with the marketing team to monitor project timeliness closely to ensure expenses and resources are being used strategically to adhere to budget constraints, adjusting as needed to optimize spending.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite and familiarity with marketing software/tools (e.g., CRM systems, social media management platforms, Google Analytics).
• Analytical mindset with the ability to interpret data and derive insights.
• Creativity and attention to detail in content creation and design.
• Ability to work effectively both independently and as part of a team.
• Adaptability and willingness to learn in a fast-paced environment.
• Must be available to travel up to 20% of the time.

Nice to Have

• Digital marketing experience (1-2 years).
• Experience in social media management (1 year).
• Experience in events management (1 year).

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Paid time off
• Paid holidays
• 401(k) with up to 6% employer match
• 17 days of vacation
• 5 paid leave days