Digital Media Producer

About the Role

Key Responsibilities

• Promote outreach/marketing material for PA CareerLink® services and events, virtual and in-person, using a creative and innovative approach.
• Review and approve content to publish on social media platforms such as Facebook, Twitter, Instagram, YouTube, and Google pages, including monitoring and responding to comments, messages, and likes in Hootsuite.
• Manage and schedule the publication of system success story materials, including scheduling meetings with participants, capturing video/photo/narrative content, producing professional videos, and publishing stories on appropriate platforms.
• Create relevant, up-to-date digital signage at all PA CareerLink centers.
• Edit flyers, digital videos, and photos to ensure all materials meet PA CareerLink® branding standards.
• Prepare and design presentations and demonstrate the ability to present to high-level Philadelphia Works Board Executives and partners.
• Develop relationships with PA CareerLink® staff and communication champions to gather content, review promotional materials, and coordinate video projects.
• Support during weekend, evening, and alternative hours for events such as job fairs, hiring events, media engagement, and workforce campaigns.
• Implement project management skills and tools to drive system initiatives and positive outcomes.
• Participate in continuous improvement initiatives and manage multiple projects simultaneously.

Requirements

• Associate or bachelor's Degree in digital marketing, public relations, communications, or related areas.
• Excellent project management, communication, and collaboration skills, with the ability to work cross-functionally.
• Working knowledge of Canva, Constant Contact, Mailchimp, Scanova, Adobe Premiere Pro, and Adobe Photoshop.
• Advanced social media skills, including SEO, content editorial management, and analytics.
• Intermediate proficiency in MS Office and digital video/photo editing software.
• Strong attention to detail regarding adherence to PA CareerLink® branding.
• Experience with print marketing.
• Knowledge of the latest trends and technologies in digital media and the ability to leverage new tools and platforms.
• Position requires 75% travel within Philadelphia and surrounding counties.

Nice to Have

• Experience in public relations, branding, and management.
• Knowledge of media engagement and public relations (PR).
• Experience supporting workforce campaigns and high-visibility recruitment.

Qualifications

• Associate or bachelor's Degree in digital marketing, public relations, communications, or related areas.