Digital Media Specialist

About the Role

Key Responsibilities

• Identify and execute strategies for optimizing digital media marketing to maximize traffic and engagement using creative marketing placement, analytics, research to reach identified target audiences.
• Routinely capture and analyze engagement data, metrics, insights, and best practices, and use that information to advise future marketing strategy.
• Monitor online and marketing performance, network with other professionals and influencers, and respond appropriately to requests in a timely manner.
• Plan, submit, and maintain digital and traditional calendars with up-to-date information on Zoo's events, collaborating with internal teams to promote mission-based activities or programs.
• Assist with implementation and execution of communication activities such as special events, media tours, press releases, newsletters, blogs, media alerts, ads, social media, and website copy.
• Cross-train to assist with digital asset management (photos, videos, audio) and support the creative team with miscellaneous production tasks, including locating or compiling images and video footage.

Requirements

• Must meet DNCR Fleet Safety Guidelines and have the ability to obtain and maintain a valid U.S. driver's license within 90 days of employment.
• Ability to exert up to 30 pounds of force occasionally and/or up to 10 pounds frequently, and perform physical activities such as reaching, standing, walking, pushing, grasping, feeling, talking, hearing, and performing repetitive motions.
• Must be able to negotiate uneven outdoor terrain on foot.
• Demonstrated working experience creating and executing effective digital marketing strategies to optimize audience engagement.
• Experience managing paid ad campaigns on social media, Google, and other online platforms, including analyzing and reporting performance metrics.
• Experience creating and publishing a variety of digital content using digital software for editing and managing multimedia material.
• Proficiency in writing according to correct English usage and accepted media standards, with a general knowledge of journalistic and communication principles.
• Bachelor's degree in communications, public relations, public affairs, media journalism, English, or a related field from an accredited institution.
• Two years of experience in communications, public relations, or publicity work, or an equivalent combination of education and experience.

Nice to Have

• Demonstrated experience managing cross-channel editorial calendars and syndication schedules.
• Experience in creating and publishing digital content across multiple platforms.

Qualifications

• Bachelor's degree in a relevant field.
• Two years of related experience or an equivalent combination of education and experience.

Benefits & Perks

• Employee perks and benefits (details available via provided links).
• Hybrid work arrangement with some weekend and holiday work required.
• Competitive salary range of $46,817 to $62,803 annually.