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DIGITAL MEDIA SPECIALIST

State of Louisiana

Baton Rouge, LA
Full Time
Mid Level
67k-80k
about 1 month ago

Job Description

About the Role

Under the administrative arm of the Board of Regents, the Louisiana Office of Student Financial Assistance (LOSFA) administers various scholarship and financial aid programs to support students pursuing postsecondary education. LOSFA actively disseminates college access information, partners with multiple state and federal entities, and provides assistance for foster care and adult education programs. The Digital Media Specialist will support LOSFA's outreach and engagement efforts through visual content creation, social media management, and technical support for meetings and events.

Key Responsibilities

  • Creating engaging and dynamic videos and other digital content that highlight LOSFA's programs, services, and events.
  • Maintaining an archive of videography and b-roll footage of agency events, activities, and locations for content and promotions.
  • Overseeing and implementing LOSFA's social media outreach strategy developed in collaboration with the communications team.
  • Collaborating with the Public Relations Specialist to plan and coordinate the social media posting schedule.
  • Increasing social media following and engagement through strategic campaigns and content.
  • Providing data for reports related to social media analytics.
  • Photographing agency events and maintaining a digital archive of stock images for content, designs, promotions, and publications.
  • Collaborating with graphic designers to create visually appealing and cohesive social media content.
  • Contributing to marketing, communications, and promotional campaigns with the communications teams.
  • Updating content on the agency website as needed.
  • Providing technical support for meetings and events, including setting up and operating audiovisual equipment.
  • Staying up to date with the latest trends and best practices in digital media and social media marketing.
  • Maintaining editorial tone and compliance with national standards, LOSFA goals, web style guide, legal, and compliance.
  • Performing other duties and responsibilities as assigned.

Requirements

  • Bachelor's degree in Digital Media, Communications, Marketing, or related field.
  • Proven experience in videography, photography, and managing social media platforms.
  • Strong creative and technical skills, with proficiency in Adobe Creative Suite, especially Adobe Premiere Pro and After Effects.
  • Excellent communication and collaboration skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Experience providing technical support for meetings and events is a plus.

Nice to Have

  • Experience providing technical support for meetings and events.

Qualifications

  • Bachelor's degree in a related field.

Benefits & Perks

  • Salary range of $66,950.00 - $79,539.20 annually.
  • Position based in Baton Rouge, LA.
  • Opportunity to work with a state agency supporting educational programs and initiatives.

Working at State of Louisiana

LOSFA is committed to supporting individuals with disabilities and is an Equal Opportunity Employer. It emphasizes collaboration, staying current with digital media trends, and maintaining compliance with standards and legal requirements.

Apply Now

Job Details

Posted AtAug 10, 2025
Job CategoryDigital Marketing
Salary67k-80k
Job TypeFull Time
ExperienceMid Level

Job Skills

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About State of Louisiana

Website

louisiana.gov

Location

Baton Rouge, LA

Industry

Other General Government Support

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