Digital Media Strategist (Atlanta Radio)

Cox Media Group

Atlanta, GA

Full Time

Mid Level

54k-73k

5 days ago

Job Description

About the Role

The Digital Media Strategist will work with CMG sales team members to grow digital revenue by accompanying the sales team in the field or virtually to conduct customer needs analysis and present client facing solutions. The role requires understanding all CMG Local Solutions digital product offerings and leveraging them to meet clients' strategic objectives. The position involves collaborating with local market sales teams and CMG Local Solutions team members to protect and grow digital investments, secure new revenue, and develop digital media strategies tailored to client goals. The company, Cox Media Group, is an industry-leading media company with a diverse portfolio of television, radio, streaming, and digital platforms, committed to providing valuable content and fostering an innovative environment.

Key Responsibilities

Attending client needs assessment meetings with sales team to uncover client's goals.
Build strategic recommendations and proposals that align with clients' goals.
Present digital recommendations and strategies with our local market sales team to clients.
Meet regularly with our local market sales team and management to identify and pursue growth opportunities.
Complete appropriate insertion order details for all digital campaigns that are sold.
Partner with CMG Local Solutions campaign operations team to monitor campaign performance, identify upsell opportunities, and make assessments.
Consult and educate Account Executives and clients on the digital media environment and CMG Local Solutions' products.
Collaborate with sales & marketing, product marketing, campaign operations, performance management, and digital marketing analysts.

Requirements

Results-oriented individual who strategically pursues business with energy and drive.
Ability to execute sales tactics, implement marketing strategies, and deliver effective sales presentations.
Subject matter expertise in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and industry trends.
Tech-savvy with solid computer skills.
Availability for occasional overnight travel.
Valid US driver's license and clean driving record with reliable transportation.

Nice to Have

Bachelor's Degree preferred.
Previous outside sales experience preferred, but candidates with a strong competitive drive are encouraged to apply.

Working at Cox Media Group

CMG Media Corporation is an industry-leading media company with award-winning content and a team-oriented environment. It provides valuable local and national journalism and entertainment content across television, radio, streaming, and digital platforms, fostering an innovative and growth-focused workplace.

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