Digital Media Support Coordinator

About the Role

Key Responsibilities

• Download TV commercials for clients, design display ads, and traffic all digital sales orders while monitoring and reporting the results of each campaign from inception to completion.
• Implement special digital promotions and contesting.
• Coordinate digital traffic for all WFRV-TV and Digital Services products.
• Coordinate digital traffic for WFRV+ CTV streaming app.
• Ensure all broadcast commercial traffic is accounted for, download spots from clients via multiple delivery methods, and manage the traffic email box.
• Manage creative for digital campaigns, acting as a liaison between clients, Account Executives, and Creative Services.
• Develop unique tracking URLs as needed.
• Compile regular performance reports for cross-platform digital media campaigns.
• Develop and maintain strong product knowledge of WFRV-TV and Digital Services products.
• Design graphics including banner ads and creative in Photoshop.
• Design, manage, and build digital contests and promotions.
• Input orders for TV/Digital campaigns, including trafficking commercials for each advertiser.
• Maintain awareness of available digital advertising inventory.
• Provide overall sales support for Account Executives and Digital Strategic Account Manager.
• Learn and continually train in research programs to help drive revenue.
• Create sales PowerPoint presentations.
• Create display ad campaigns that are targeted and creatively unique.
• Meet or exceed deadlines on projects.
• Perform other duties as assigned.

Requirements

• Candidates should have a sharp marketing mind with excellent writing ability and solid verbal communication skills.
• Proficiency in Adobe Photoshop.
• Strong computer skills, including experience in Word, Excel, PowerPoint, and Outlook.
• Experience in digital design preferred.
• A degree in graphic design, marketing communications, or 2 years' experience in the digital design field preferred.

Nice to Have

• Experience in digital design.
• Degree in graphic design or marketing communications.

Qualifications

• A degree in graphic design, marketing communications, or 2 years' experience in the digital design field.