Digital Product Marketing Intern

CNH Industrial

Racine, WI

Internship

Intern

4 days ago

Job Description

About the Role

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people - and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place. Grow a Career. Build a Future! Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Key Responsibilities

Gathering customer and dealer insights to improve adoption and utilization of digital farm management tools and mobile applications
Leveraging data analysis to make informed recommendations to the business unit
Defining and tracking new metrics to better understand adoption and market penetration
Collecting user feedback to strengthen market positioning and customer satisfaction
Managing a task board to execute process improvements and ensure traction across internal product teams, customers, and dealers
Collaborating with sales, product, and marketing teams to align messaging and improve digital adoption

Requirements

Candidates must be pursuing (at minimum) a Bachelor's degree in Business Administration, Marketing, Data Science, or a related field

Nice to Have

None specified in the description

Qualifications

Pursuing a Bachelor's degree in Business Administration, Marketing, Data Science, or related field

Benefits & Perks

Dynamic career opportunities across an international landscape
Mentorship, training, hands-on experience, and growth opportunities
Networking events, social and volunteer activities, professional development workshops, and housing support
Competitive wages

Working at CNH Industrial

We are committed to delivering value for all employees and fostering a culture of respect. We understand that the best solutions come from the diverse experiences and skills of our people. We empower employees to grow their careers, follow their passions, and help build a better future.

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