Digital Product Marketing Manager

About the Role

Key Responsibilities

• Collaborate with Sales to develop and maintain marketing collateral, including pitch decks, product one-pagers, case studies, and FAQs that clearly articulate value to employer clients and benefits consultants.
• Assist in maintaining and optimizing the internal sales asset library to ensure teams have access to the most current messaging and tools.
• Contribute to multi-channel campaigns focused on key client segments, verticals, or strategic initiatives (e.g., GLP-1 cost management, DEI, musculoskeletal health).
• Coordinate execution across email, paid media, social, and events.
• Develop, schedule, and publish engaging content across all relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to promote product features, updates, and company news, specifically tailored for a B2B audience in the HR/benefits sector.
• Monitor social channels for trends, engagement opportunities, and competitor activity within the wellbeing and HR tech industries.
• Analyze social media performance and provide insights for continuous improvement.
• Assist in the creation, segmentation, and deployment of email campaigns (e.g., newsletters, product updates, promotional emails, case studies) to nurture leads and engage existing B2B clients and prospects.
• Conduct A/B testing on email elements (subject lines, CTAs, content) to optimize performance.
• Track email campaign metrics (open rates, click-through rates, conversions) and report on effectiveness.
• Support the regular updating and optimization of website content, including product pages, landing pages, and blog posts, ensuring accuracy and SEO best practices relevant to B2B wellbeing solutions.
• Collaborate with content creators to ensure all website content aligns with marketing objectives and brand guidelines, emphasizing value propositions for corporate clients.
• Assist in the execution and optimization of paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) targeting HR professionals and decision-makers in the B2B space, under the guidance of the marketing manager.
• Monitor campaign performance, track KPIs, and contribute to reporting on ad spend effectiveness.
• Support the planning and execution of virtual and in-person industry conferences, webinars, and other events focused on HR, benefits, and corporate well-being.
• Coordinate logistics, marketing materials (e.g., brochures, presentations), and pre/post-event communications.
• Assist with lead capture and follow-up strategies for events, ensuring alignment with sales goals.

Requirements

• Proven digital marketing experience, with prior experience in demand generation, growth marketing, and event strategy in the digital health or employer benefits space.
• Experience developing and executing multi-channel B2B digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI.
• Familiarity with email marketing platforms (e.g., Salesforce Marketing Account Engagement and Salesforce Marketing Cloud).
• Basic understanding of website content management systems (e.g., WordPress, Webflow).
• Knowledge of website analytics, including measurement, analysis, benchmarking and campaign measurement, as well as development of reporting.
• Exposure to paid media platforms (e.g., Google Ads, LinkedIn Ads Manager).
• Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creative thinker, always open to trying innovative and unique marketing strategies.
• Desire and ability to succeed in a demanding, creative, and entrepreneurial environment.
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite).

Nice to Have

• Bachelor's degree in Marketing, Communications, Business, or a related field (MBA, MPH, MHA a plus).
• 5+ years of proven digital marketing experience, with prior experience in demand generation, growth marketing, and event strategy.
• Direct experience in the well-being, HR, or benefits industry.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (MBA, MPH, MHA a plus).
• 5+ years of digital marketing experience in relevant fields.

Benefits & Perks

• Competitive salary ($100,000) plus bonus potential and benefits.
• Opportunity to shape digital strategy and influence product-market fit.
• Work in a collaborative environment supporting innovation and continuous learning.
• Be part of a mission-driven company committed to transforming healthcare.