(USA) Group Director, Product Marketing

About the Role

Key Responsibilities

• Lead, Inspire, and Scale - Manage and mentor a large, high-performing product marketing team, fostering a culture of innovation, collaboration, and executional excellence.
• Set Vision & Direction - Establish a clear strategic roadmap for product marketing, ensuring alignment with business objectives and market opportunities.
• Drive GTM Strategy & Execution - Develop and execute go-to-market strategies and campaigns that drive product adoption, engagement, and retention.
• Champion Product Growth - Partner with Product Management to identify, prioritize, and advocate for new and enhanced product opportunities based on market trends, customer insights, and performance data.
• Ensure Commercial Success - Define and implement monetization strategies, including pricing, packaging, and value positioning, to maximize revenue and market share.
• Craft Compelling Solution-based Narratives - Work cross-functionally with Product, Enterprise & Emerging Marketing, and Creative teams to develop messaging and assets that resonate with customers.
• Enable Sales & Customer Success - Deliver best-in-class enablement materials, including product guides, competitive insights, case studies, and training resources to support adoption and engagement.
• Optimize with Data - Leverage automation and analytics to refine messaging, targeting, and campaign effectiveness, ensuring continuous improvement.
• Measure & Optimize Performance - Define success metrics and assess the impact of product marketing initiatives, aligning efforts with business goals.

Requirements

• 15+ years of experience in product marketing, ideally in AdTech.
• Proven track record of building, leading, and scaling high-performing teams in fast-paced, dynamic environments.
• Strong strategic and operational balance - ability to define high-level positioning and execute hands-on launches and GTM plans.
• Expertise in competitive, evolving markets with a focus on driving adoption and revenue growth.
• Outstanding leadership, communication, and collaboration skills, with the ability to influence senior stakeholders and maintain team engagement.
• Data-driven approach with a strong ability to synthesize insights, measure effectiveness, and optimize strategies.
• Experience managing and mentoring teams in a high-performance, results-driven environment.

Nice to Have

• MBA

Qualifications

• Option 1: Bachelors Degree in Marketing, Business Administration or Related field and 6 years' experience in Marketing, Business Administration or related field.
• Option 2: 9 years' experience in Marketing, Business Administration or related field.

Benefits & Perks

• Competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes, depending on job classification and employment length.
• Live Better U education benefit program covering tuition, books, and fees for associates.