Digital + Social Media Manager

About the Role

Key Responsibilities

• Manage and maintain the production calendar for all social media content.
• Execute daily content launches across platforms and ensure visual and messaging consistency.
• Collaborate with the Creative Content Manager to ensure brand alignment.
• Launch and monitor paid campaigns across Meta, Google Ads, display networks, and other sponsored ad platforms.
• Analyze campaign performance using Google Analytics, Meta Insights, and other tools.
• Provide clear, actionable performance reports and dashboards to stakeholders.
• Support updates and content publishing within WordPress to ensure web pages align with active campaigns.
• Collaborate with internal teams to optimize landing pages and user journeys for lead generation.
• Assist with minor troubleshooting or coordinating external support when web issues arise.
• Execute tactical components of the marketing plan on time and within budget.
• Work cross-functionally with Client Services, Clinical, and Creative teams to meet campaign goals.
• Serve as the internal point person for all social media activities and updates.
• Partner with the Marketing Manager to ensure alignment between digital tactics and business goals.
• Recommend strategies based on campaign data to improve engagement and lead generation.
• Act as a central connector between creative production and marketing operations.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field (preferred).
• 3+ years in social media, digital marketing, or content strategy roles.
• Demonstrated success managing paid and organic social media campaigns.
• Proficiency in Google Ads (Search, Display), Meta Ads Manager, and social media management tools (e.g., Hootsuite, Sprout).
• Strong command of Google Analytics for campaign measurement and user behavior analysis.
• Experience updating and maintaining WordPress websites (content edits, plug-ins, basic troubleshooting).
• Familiarity with landing page optimization, A/B testing, and lead funnel analysis.
• Understanding of creative production workflows for video, graphics, and copy.
• Highly organized with strong project management skills.
• Collaborative team player with excellent communication abilities.
• Analytical thinker who can turn data into decisions.
• Detail-oriented and self-motivated with a proactive mindset.

Nice to Have

• Experience in healthcare, ABA therapy, or family-focused services.
• Familiarity with CRM and marketing automation tools like Salesforce, HubSpot, or Pardot.
• Working knowledge of SEO and performance marketing best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field (preferred).
• 3+ years in social media, digital marketing, or content strategy roles.

Benefits & Perks

• Competitive salary and comprehensive health benefits.
• 401K plan with company match.
• Paid Time Off (PTO) and paid holidays.
• Professional development and growth opportunities.