Digital Strategy and Experience Lead

About the Role

Key Responsibilities

• Develop and refine the digital strategy, roadmap, and priorities for web capabilities, ensuring alignment with business objectives and regional needs.
• Lead the development and maintenance of core digital capabilities, ensuring high-quality execution and reliability across platforms and technologies by partnering with Technology & Design.
• Design and implement frameworks and tools to enable personalized experiences at scale, leveraging firmographics, behavior, and segment data to drive relevance and outcomes.
• Develop and scale automated journeys to support client engagement across the lifecycle, from onboarding to ongoing education and re-engagement.
• Monitor performance across web and email journeys, leveraging insights and testing to improve content relevance, user experience, and conversion effectiveness.
• Collaborate with stakeholders across marketing, sales, distribution intelligence, FTT, and Marketing to align initiatives, integrate systems, and ensure cohesive execution.
• Define KPIs, partner with data analysts to build dashboards, and report on the impact of digital efforts to stakeholders, ensuring transparency, accountability, and ongoing prioritization of high-impact work.

Requirements

• Strong background in digital marketing, with experience in developing and executing global digital strategies.
• Proven track record of leading cross-functional teams and driving complex projects forward.
• Expertise in product management, delivering features in partnership with development and design.
• Strong analytical and problem-solving skills, with the ability to leverage data insights to drive decision-making.
• Excellent communication and collaboration skills, with the ability to work effectively with stakeholders across the organization.
• Bachelor's degree or equivalent experience.

Nice to Have

• Experience in digital design and delivery.
• Leadership experience in a senior or strategic role.
• Knowledge of marketing automation and personalization frameworks.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Competitive total rewards including base salary between $125,000 - $145,000 plus discretionary bonus.
• Comprehensive benefits package including healthcare options, insurance, and disability benefits.
• 401(k) plan with a generous match.
• Employee stock investment program.
• Paid time off including vacation, holidays, sick leave, parental and caregiving leave, and more.
• Onsite fitness and recreation centers at certain locations.
• Tuition reimbursement and learning resources.
• Recognition rewards and career development programs.