Dir Marketing Field Activation

Level 3 Communications

Seattle, WA

Full Time

Director

164k-219k

13 days ago

Job Description

About the Role

Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress. The role of Director of Marketing - Field Activation is a strategic marketing leader responsible for driving high-impact field marketing and account-based programs that fuel Lumen's business growth. This position serves as the key marketing partner to Business Development and Sales teams, designing targeted account-based marketing campaigns, crafting messaging for executive audiences, and supporting sales with tools and strategies to win key deals. It operates in a hybrid environment based in Seattle, requiring a hands-on leader who can think big-picture, collaborate cross-functionally, and execute with excellence to impact pipeline and revenue.

Key Responsibilities

Lead the design and execution of 1:1 and 1:few ABM campaigns for priority enterprise accounts, aligned with BD and Sales strategies to accelerate pipeline growth.
Develop persuasive, executive-level messaging and custom content such as presentations and proposals that communicate Lumen's value propositions to C-level decision makers.
Collaborate with BD and Sales teams to co-create pursuit strategies and provide targeted sales enablement tools like playbooks, pitch decks, and outreach templates to help close high-value opportunities.
Track and report on campaign performance metrics such as engagement, conversion, and pipeline contribution, using data-driven insights to refine tactics for better ROI.
Partner with Product Marketing and other teams to ensure consistent positioning and an integrated go-to-market approach across all touchpoints.
Leverage field events and customer engagements as part of an integrated strategy and gather market and customer insights to inform campaign adjustments and identify new growth opportunities.

Requirements

10+ years of B2B marketing experience, preferably in enterprise technology or SaaS, with significant field marketing or ABM responsibility and a track record of driving pipeline and revenue growth.
Proven ability to develop and implement marketing strategies that align with organizational goals and deliver results.
Strong project leadership skills with experience guiding cross-functional initiatives or teams.
Excellent communication and storytelling skills, capable of translating complex solutions into clear, compelling content and executive presentations.
Data-driven mindset with comfort in marketing analytics and KPIs, and ability to interpret campaign data and CRM insights for decision-making.
Experience with CRM and marketing automation systems such as Salesforce and Marketo, and ABM platforms like Demandbase.
Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

Nice to Have

Experience in startup environments or with a startup mentality.
Ability to work independently and proactively drive projects with minimal oversight.

Qualifications

Bachelor’s degree in Marketing, Business, or related field.

Benefits & Perks

Comprehensive package including health, life, voluntary lifestyle benefits, and other perks that support physical, mental, emotional, and financial wellbeing.
Salary range of $163,993 - $218,657 in Washington state, based on skills and experience.
Additional information about bonus structures, short-term and long-term incentives, and sales compensation available upon request.

Working at Level 3 Communications

Lumen is committed to building a culture based on teamwork, trust, and transparency. The company values collaboration, innovation, and a proactive approach to supporting business development and customer success.

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