Director, Account-based Marketing

About the Role

Key Responsibilities

• Build & Lead the ABM Function by defining the strategy, goals, and roadmap for a new ABM Center of Excellence.
• Establish scalable frameworks for 1:1, 1:few, and 1:many programs in partnership with sales and field marketing.
• Evangelize the role of ABM internally and serve as a strategic partner to Sales, Field Marketing and GTM leadership.
• Concept and launch creative ABM campaign ideas that stand out, drive engagement, and convert high-value accounts.
• Act as a hands-on ABM campaign lead—craft and refine high-impact copy across paid media, personalized account pages and outbound prospecting campaigns.
• Partner with SDRs to orchestrate outbound plays that align with marketing signals and account intelligence.
• Own key programs that span regions (US & EMEA), segments, and product lines.
• Work across digital and paid media platforms to ensure the right content reaches the right stakeholders at the right time.
• Develop compelling content and experiences that resonate with senior-level decision-makers.
• Own the ABM tech stack, driving adoption and innovation across campaigns.
• Partner with Marketing Ops to ensure data integrity, campaign orchestration, and accurate reporting.
• Evaluate and onboard new technologies and tools that enhance targeting, personalization, and measurement.
• Serve as the connective tissue between Sales, SDRs, Product Marketing, Field Marketing, and Marketing Ops.
• Align on account prioritization and campaign planning with key stakeholders.
• Share insights and performance data to drive alignment and continuous improvement.
• Define and track ABM success metrics across the funnel: engagement, coverage, pipeline contribution, velocity, and influenced revenue.
• Partner with analytics and operations teams to refine attribution models and prove the impact of ABM programs.
• Translate data into a clear ROI narrative for GTM leadership.
• Hire, mentor, and grow a team of ABM strategists and program managers over time.

Requirements

• 7-10 years of experience in B2B marketing with 3+ years owning or leading ABM programs.
• 3+ years of leadership and budget experience.
• Exceptional writing skills with creative intuition and storytelling ability.
• Proven track record of designing and launching successful ABM campaigns that influence pipeline and revenue.
• Deep familiarity with organic and paid channels, particularly non-event digital and ABM programs.
• Comfortable operating across strategic and tactical levels, including pitching ideas to Sales leadership and QA of campaign assets.
• Strong understanding of modern marketing and sales tech stacks (Salesforce, LinkedIn Ads, PathFactory, ZoomInfo, etc.).
• Passion for metrics and storytelling—able to report on performance and explain its significance.

Nice to Have

• Experience with digital air cover and 1:1 experiences.
• Experience managing ABM programs across regions (US & EMEA), segments, and product lines.
• Familiarity with ABM tech stack tools such as PathFactory, Marketo Measure, LinkedIn Ads, Meta, OOH, ZoomInfo.

Qualifications

• Educational background is not explicitly specified, but extensive experience in B2B marketing and ABM leadership is required.

Benefits & Perks

• Competitive salary range of $160,000 — $220,000 USD.
• Additional compensation such as Bonus, Commission, Equity, and other benefits may apply.
• Comprehensive benefits and holistic mind, body, and lifestyle programs designed for overall well-being.