Director, Account-based Marketing

About the Role

Key Responsibilities

• Build & Lead the ABM Function by defining the strategy, goals, and roadmap for a new ABM Center of Excellence.
• Establish scalable frameworks for 1:1, 1:few, and 1:many programs in partnership with sales and field marketing.
• Evangelize the role of ABM internally and serve as a strategic partner to Sales, Field Marketing, and GTM leadership.
• Concept and launch creative ABM campaign ideas that stand out, drive engagement, and convert high-value accounts.
• Act as a hands-on ABM campaign lead—craft and refine high-impact copy across paid media, personalized account pages, and outbound prospecting campaigns.
• Serve as a strong final approver and content coach, ensuring ABM assets are on-brand, on-message, and optimized to perform.
• Partner with SDRs to orchestrate outbound plays that align with marketing signals and account intelligence.
• Own key programs that span regions (US & EMEA), segments, and product lines.
• Work across digital and paid media platforms (LinkedIn, display, retargeting, etc.) to ensure the right content reaches the right stakeholders at the right time.
• Develop compelling content and experiences that resonate with senior-level decision-makers—think personalized account landing pages, high-impact ads, direct mail, and custom sequences.
• Own the ABM tech stack (e.g., PathFactory, Marketo Measure, LinkedIn Ads, Meta, OOH, ZoomInfo), driving adoption and innovation across campaigns.
• Partner with Marketing Ops to ensure data integrity, campaign orchestration, and accurate reporting across Salesforce and related platforms.
• Evaluate and onboard new technologies and tools that enhance targeting, personalization, and measurement.
• Serve as the connective tissue between Sales, SDRs, Product Marketing, Field Marketing, and Marketing Ops.
• Align on account prioritization and campaign planning with key stakeholders.
• Share insights and performance data to drive alignment and continuous improvement.
• Define and track ABM success metrics across the funnel: engagement, coverage, pipeline contribution, velocity, and influenced revenue.
• Partner with analytics and operations teams to refine attribution models and prove the impact of ABM programs.
• Translate data into a clear ROI narrative for GTM leadership—especially in areas that aren’t traditionally lead-gen focused.
• Hire, mentor, and grow a team of ABM strategists and program managers over time.
• Foster a culture of experimentation, collaboration, and results.

Requirements

• 7-10 years of experience in B2B marketing with 3+ years owning or leading ABM programs.
• 3+ years of leadership and budget experience.
• Exceptional writing skills with creative intuition—bringing clarity, energy, and conversion-focused storytelling to every asset.
• Experience launching creative, integrated campaigns that pushed boundaries and delivered results.
• Proven track record of designing and launching successful ABM campaigns that influence pipeline and revenue.
• Deep familiarity with both organic and paid channels, particularly non-event digital and ABM programs.
• Comfortable operating across strategic and tactical levels—pitching ideas to Sales leadership and QA-ing microsites and landing pages.
• Strong understanding of modern marketing and sales tech stacks (Salesforce, LinkedIn Ads, PathFactory, ZoomInfo, etc.).
• Passion for metrics and storytelling—reporting on performance and explaining why it matters.

Nice to Have

• Experience with digital advertising platforms like LinkedIn Ads, Meta, display, retargeting, etc.
• Experience with account-based marketing tools and platforms.
• Ability to operate effectively in a hybrid work environment.