Director, Account Engagement Marketing, Rare Diseases

Sanofi

Cambridge, MA

Full Time

Director

173k-249k

22 days ago

Job Description

About the Role

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. Sanofi US Rare Diseases have modernized a successful 30+ year rare disease business so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. We operate in an innovative model that focuses on solutions-focused engagement with major accounts, focusing on stakeholders who comprise the total office call. The Director, Account Engagement Marketing will focus on digital and HCP omnichannel strategy in rare diseases. This is a hybrid position, with a requirement of 3 days/week in the Cambridge, MA office.

Key Responsibilities

Provide account and HCP digital engagement expertise across the portfolio within the Rare Disease franchise, which includes 6 therapeutic areas, 7 in-line products, and 4 launches over the next 3 years.
Lead omnichannel strategy and content development for in-line and launch products, including developing AI-driven next best action ecosystems and content generation platforms.
Manage AI workstreams and Market Development Specialist automation strategies for Fabry & Gaucher portfolios.
Create and optimize digital engagement strategies with dynamic targeting, including building HCP digital personas and content journeys for in-line and launch opportunities.
Own SEO & SEM strategies for in-line products and ensure digital activations align with brand strategies.
Execute performance measurement and customer intelligence analysis to improve engagement experiences.
Partner with Sanofi's GTMC & Digital Accelerator teams to optimize connected website experience and messaging deployment.
Develop and maintain content calendars aligned with key events and launch milestones.
Establish and track performance metrics, develop GenAI modular content, and lead vendor and agency relationships for creative and digital content development.
Collaborate with cross-functional teams (Global Marketing, Patient Marketing, Product Strategy, Corporate Communications, Digital, and GTMC) to ensure alignment of brand and customer engagement strategies.
Lead the digital deployment of modular content, manage performance metrics, and oversee budget and agency/vendor partnerships for digital initiatives.

Requirements

Degree in marketing, business, technology, or life sciences.
Pharma launch experience required.
Digital marketing experience required.
7-10 years of marketing experience within pharma or healthcare media/digital agencies.
Successful track record of strategic decision making, innovation, and problem-solving.
Experience working within large scale and complex multidisciplinary teams and influencing without authority.
Insights & analytics experience, preferably in cross-functional leadership roles.
Demonstrated expertise in account/HCP omnichannel marketing strategy.
Ability to travel approximately 33% within the US.

Nice to Have

Experience working within large scale and complex multidisciplinary teams.
Proven ability to influence without authority.
Experience in cross-functional leadership roles.

Qualifications

Degree in marketing, business, technology, or life sciences.

Benefits & Perks

Health and wellbeing benefits including high-quality healthcare, prevention and wellness programs.
At least 14 weeks' gender-neutral parental leave.
Supportive, future-focused team environment.
Opportunities for career growth and development.
Competitive compensation based on experience.

Working at Sanofi

At Sanofi, we bring the miracles of science to life alongside a supportive, future-focused team. We are on a journey to modernize and set the stage for today's success and future launches. We value diversity and are committed to a culturally diverse workforce, providing equal opportunity and affirmative action employment practices.

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