Director, Account Engagement Marketing, Rare Diseases

Sanofi

Cambridge, MA

Full Time

Director

173k-249k

22 days ago

Job Description

About the Role

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. Sanofi US Rare Diseases has modernized a successful 30+ year rare disease business to deliver new therapies over the next 5 years and maintain leadership in the pharma environment. This role focuses on digital and HCP omnichannel strategy in rare diseases, with a hybrid work model requiring 3 days/week in Cambridge, MA.

Key Responsibilities

Provide account and HCP digital engagement expertise across the portfolio of 6 therapeutic areas with 7 marketed in-line products and 4 launches over the next 3 years.
Lead omnichannel strategy and content development for in-line and launch products, including developing AI-driven next best action ecosystems and content generation platforms.
Manage AI workstreams and automation strategies for Fabry & Gaucher portfolios.
Create and optimize digital engagement strategies with dynamic targeting, including launch websites and in-line websites.
Optimize HCP digital personas and content journeys for in-line products and build digital personas and content for launch opportunities.
Own SEO & SEM strategies for in-line products and ensure digital activations align with brand strategies.
Execute performance measurement and customer intelligence analysis to improve digital experience.
Partner with Sanofi's GTMC & Digital Accelerator teams to optimize website experience and messaging deployment.
Develop and maintain content calendars aligned with key events and launch milestones.
Establish and track performance metrics, develop GenAI modular content, and lead vendor and agency relationships for creative and digital content development.
Collaborate with cross-functional teams (Global Marketing, Patient Marketing, Product Strategy, Corporate Communications, Digital) to align brand and engagement strategies.
Lead digital deployment of modular content, manage performance metrics, and oversee budget and agency/vendor partnerships for digital initiatives.

Requirements

Degree in marketing, business, technology, or life sciences.
Pharma launch experience required.
Digital marketing experience required.
7-10 years of marketing experience within pharma or healthcare media/digital agencies.
Successful track record of strategic decision making, innovation, and problem-solving.
Experience working within large scale and complex multidisciplinary teams and influencing without authority.
Insights & analytics experience, preferably in cross-functional leadership roles.
Demonstrated expertise in account/HCP omnichannel marketing strategy.
Ability to travel approximately 33% within the US.

Nice to Have

Experience working within large scale and complex multidisciplinary teams.
Proven ability to influence without authority.
Insights & analytics experience in cross-functional leadership roles.

Qualifications

Degree in marketing, business, technology, or life sciences.

Benefits & Perks

Supportive, future-focused team environment.
Opportunities for career growth and development, including promotions and lateral moves.
Comprehensive rewards package recognizing contributions.
Health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs.
At least 14 weeks' gender-neutral parental leave.

Working at Sanofi

At Sanofi, we bring the miracles of science to life alongside a supportive, future-focused team. We are on a journey to modernize and set the stage for success and future launches. Our environment fosters a dynamic and inclusive workplace operating on trust and respect, enabling employees to grow professionally and personally. We are committed to diversity, equity, and inclusion, providing equal opportunities to all regardless of background or characteristics.

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