Director, Analytics & Insights - Programmatic

Zeta Global

New York, NY

Full Time

Director

120k-130k

23 days ago

Job Description

About the Role

The Director, Analytics & Insights - Programmatic at Zeta Global is responsible for providing actionable insights to both external customers and internal teams within a leading AI-powered marketing cloud company. The role involves designing analytic and testing plans, communicating campaign strategies, and developing measurement tools to optimize programmatic marketing efforts. The position is based in New York City, with a hybrid work arrangement, and supports Zeta's mission to simplify sophisticated marketing through a unified platform powered by AI and a proprietary database.

Key Responsibilities

Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights.
Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
Own campaign performance and reporting insights while recommending opportunities for optimization.
Review performance of models across revenue, performance, and pacing.
Design and implement tests to evaluate model and feature performance.
Work with internal teams and stakeholders to determine measurement tools and products appropriate for addressing client business challenges.
Develop innovative measurement tools and solutions.
Consult with clients regarding development & alignment of marketing programs across online channels.
Determine setup, including testing methodologies, reporting requirements, and optimization modeling requirements, to ensure full impact and efficiency of optimization efforts.
Communicate campaign optimization results to clients to demonstrate value against business goals.

Requirements

4-6 years of working experience in a similar role.
Extensive experience with SQL and Excel/pivot tables.
Experience in a digital media/Programmatic analytics role.
Experience pulling & assembling audience insights reports.
Professional oral and written communication skills.
Bachelor's degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience.
Ability to convey complex technical features in simple terms.
Ability to multitask and prioritize among several high-profile clients.
Technical acumen to understand how to design campaigns that optimize the use of our tech platform.

Nice to Have

Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools.
Excellent presentation/visualization/storytelling skills with PowerPoint.
Excellent diagnostic skills.
Client facing experience.

Benefits & Perks

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity and Stock Purchase Plan
Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

Working at Zeta Global

Zeta considers applicants for employment without regard to sex, race, color, religion, age, disability, veteran status, or national or ethnic origin; nor does Zeta discriminate based on sexual orientation, gender identity or expression. The company is committed to building a workplace culture of trust and belonging, providing a forum for employees to celebrate, support, and advocate for one another.

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