Director, Applied Analytics

About the Role

Key Responsibilities

• Execute, manage, and deliver best-in-class measurement to inform media buying
• Develop, manage, and mentor a team and lead strategic efforts and departmental vision
• Develop approaches to address complex research and measurement challenges
• Lead data-centered learning initiatives on client's behalf to inform optimizations and impact future plans
• Execute measurement focused on ad/media effectiveness to drive campaign performance
• Lead and support analytics activities such as modeling and statistical analysis
• Proactively educate internal and external clients on research, tools, and approaches
• Communicate opportunities, learnings, and recommendations with authority and credibility
• Craft POVs for internal and external knowledge sharing
• Evaluate new and current data partners, and identify new approaches to ensure research is cutting edge
• Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations
• Lead discussions around KPI development and technology integrations to improve data efficiency, range, or quality
• Guide internal and client teams on using comprehensive data visualization to influence decision-making
• Collaborate with client contacts to understand business goals and challenges
• Develop client Learning Agendas and execute 'test and learn' measurement and consumer research roadmaps

Requirements

• Bachelor's degree preferred, preferably in marketing, advertising, communications, business, sociology, or consumer insights
• 7+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight
• 4+ years of people management experience with progressing responsibilities
• Strong history of managing individuals, leading teams, and client management
• Excellent project management, organizational, and communication skills
• Strong grounding in traditional and digital media advertising effectiveness
• Familiarity with syndicated and customer data environments
• Advanced knowledge of the measurement vendor marketplace and ability to evaluate new capabilities
• Experience with statistical software packages (SAS, R, Python) a plus
• Proficiency in Microsoft Office Suite with advanced understanding of Excel
• Experience with visualization tools such as Tableau, GoodData, Datorama
• Familiarity with relational database concepts

Nice to Have

• Experience with statistical software packages (SAS, R, Python)
• Experience with visualization tools such as Tableau, GoodData, Datorama
• Familiarity with relational database concepts

Qualifications

• Bachelor's degree preferred, preferably in marketing, advertising, communications, business, sociology, or consumer insights
• 7+ years in relevant fields
• 4+ years of people management experience

Benefits & Perks

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy, and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere
• Office access for up to 6 weeks a year (based on eligibility)